MONTREAL, CANADA // Marilou hunts incessantly for new ways to engage consumers through experiences. Throughout her more than 15 years in the realmof advertising and digital communication, she has used her creative acumen to craft innovative interactive environments, web andmobile experiences, content and stories.

In 2009, she and her toolbox of industry tricks travelled to São Paulo, joining the team at AgênciaClick, where she worked on Philips,Fiat and Blowtex. A creative director at lg2 since 2011, Marilou has been part of the creative might behind key activations and digitalcampaigns for clients such as QuébecOriginal, Tourisme Montréal, the SAAQ, Hydro-Québec, Desjardins and Bell. Her somewhatobsessive curiosity for new technologies and their impact on the communication universe continuously inspires her work, which hashelped lg2 to become Canada’s most awarded agency and the largest independent creative agency in the country.