NEW YORK, USA // Perry Bashkoff has been a global leader and innovator in the digital transformation of the music and entertainmentindustries for more than twenty years. His leadership experience and understanding spans across the content and techsectors with proven success in evolving and emerging technologies and business models.

Perry is currently the Head of Music at Instagram where he leads a strategy and partnerships team responsible forcreating first-ever opportunities & solutions for artists, record labels, and users to best utilize recorded music to enhancetheir story-telling experiences and leverage products and platforms to connect with fans in authentic & unique ways.

Prior to joining Facebook, Bashkoff spent 19 years at Warner Music Group leading the Global Digital AccountManagement growth strategy and execution for several digital businesses including downloads, mobile ringtones,streaming subscriptions, and digital ad-sales. He was the global lead for Spotify and YouTube and established andmanaged the creative original content team that evolved content strategy and generating new IP through originalprogramming.

Bashkoff was named one of Billboard Magazine’s “Top Mobile Music Executives” in 2007, one of BillboardMagazine’s “30 Under 30” in 2008, and one of Billboard Magazine’s Digital Power Players in 2018 & 2019.