SINGAPORE // I’m an award-winning Writer / Producer / Creative Director with over 20 years of experience in visual storytelling, content production, and marketing. I’ve had the pleasure of working with top-notch brands like Discovery Channel, ESPN, and Disney. Leading creative teams to craft unique brand identities and engaging stories is my forte. I’ve been recognised for driving brand engagement and viewership through innovative content strategies. My skills cover the entire creative process, ensuring that the branded content we deliver captivates audiences and expands brand reach. Brand strategy, digital/print design, and project management are areas where I excel. I’m also well-versed in content production and marketing strategies, always optimizing engagement and audience reach. My toolkit includes Adobe Creative Suite, art direction, and multimedia production. I’m an expert in marketing campaigns, UX/UI design, and fostering creativity in teams for impactful visual solutions aligned with brand objectives. On top of that, I specialize in producing mobile marketing ads, podcasts, and YouTube shows. I leverage this extensive knowledge to optimize reach and engagement. Additionally, I’m a data-driven strategist who loves diving into numbers and analyzing insights to implement effective strategies. AB testing and optimizing performance are all part of my game plan!