Film Craft: Copywriting
Rony Castor
SVP, Group Creative Director
BarkleyOKRP
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Rony Castor

CHICAGO, USA // Based in Chicago, Rony is a Group Creative Director at BarkleyOKRP, leading work for Metro by T-Mobile and various Putney projects. He considers himself lucky to work with a uniquely fun team of strategically sharp, and creatively ambitious people that are so committed to driving results for their partners.

Rony’s work has been showcased on the Super Bowl, The Today Show, Fast Company, SportsCenter, The New York Times, People Magazine, ESPN, GQ, Mashable, and can even be seen on MasterClass. Recently, he was named to Crain’s Chicago Business 2024 40 Under 40 list, won Adcolor One Club’s 2022 Creative of the Year, and was honored in Adweek’s Creative 100 and Ad Age’s 40 Under 40. He was also a co-finalist for Ad Age’s “Creative Director of the Year” award. His celebrated “Not a Gun” campaign received Fast Company’s “Innovation in Design” and “World Changing Ideas” honors and was Ad Age’s Campaign of the Year in the “Best Work for Good” category, which played a major role in GS&P being recognized as Fast Company’s 36th Most Innovative Company in the Word in 2021.

Rony has won nearly every major industry award, including Cannes, The One Show, D&AD, Webbys, ADC, ANDY Awards, and London International Awards, as well as the Grand Clio and Grand Ogilvy honors. While these accolades show the work resonates, Rony values the process and the push to explore new boundaries. That perspective has led to some wild stuff, a romantic audiobook about juice, like an app that blocks negative tweets, a reality show where the love interest is a cellphone plan, a monthly Black history podcast, protest-sign newspapers, a YouTube cartoon series, an AI chatbot that teaches about Juneteenth, an ASMR car wash experience, and an RIP T-shirt line dropping on the one-year anniversary of January 6th.

Before joining BOKRP, Rony worked at Goodby Silverstein & Partners, FCB Chicago, Havas, and Burrell Communications, working with brands like Pepsi, BMW, KraftHeinz, Toyota, McDonald’s, Nike Chicago, and more. In a fun twist, he previously was the voice of a tiny talking cheese for Babybel, inspired by his Haitian parents.

When he’s off the clock, Rony’s likely getting his heart broken by the Bulls or Bears, hitting the gym with hopes of benching 315, nursing a few injuries while dreaming of a basketball comeback, or annoying his wife, Lauren, and their two-year-old daughter, Elle.

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