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Old Spice

"Rocket Car"

Campaign: Smell Legendary
2016
2016
Medium
Film
Category
Commercials (between thirty [30] seconds and sixty [60] seconds)
Entry Type
Product/Service
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Items

Credits
Entrant CompanyBiscuit Filmworks & Wieden + Kennedy, Los Angeles & Portland
Agency NetworkWieden + Kennedy, Portland
Production CompanyBiscuit Filmworks, Los Angeles
Creative AgencyWieden + Kennedy, Portland
Production StudioRevolver/Will O'Rouke, Sydney
DirectorSteve Rogers / Biscuit FIlmworks, Los Angeles
Managing DirectorShawn Lacy / Biscuit Filwmorks, Los Angeles
Executive ProducerHolly Vega / Biscuit FIlmworks, Los Angeles
Managing DirectorMichael Ritchie / Revolver/Will O'Rourke, Sydney
Creative DirectorJason Bagley / Wieden + Kennedy, Portland
Creative DirectorCraig Allen / Wieden + Kennedy, Portland
CopywriterNick Morrissey / Wieden + Kennedy, Portland
Art DirectorMatt Sorrell / Wieden + Kennedy, Portland
Senior ProducerLindsay Reed / Wieden + Kennedy, Portland
ProducerMonica Ranes / Wieden + Kennedy, Portland
Account TeamLiam Doherty / Wieden + Kennedy, Portland
Account TeamMichael Dalton / Wieden + Kennedy, Portland
Executive Creative DirectorMark Fitzloff / Wieden + Kennedy, Portland
Executive Creative DirectorJoe Staples / Wieden + Kennedy, Portland
Head of ProductionBen Grylewicz / Wieden + Kennedy, Portland

This 2016 Clio Awards Grand winning entry titled '"Rocket Car"' was entered for Old Spice. The piece was submitted to the medium: Film within the entry type: Product/Service and the category: Commercials (between thirty [30] seconds and sixty [60] seconds). It consists of 1 video and 1 image. This piece is part of a campaign called 'Smell Legendary' that consists of 2 elements.

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