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Starting his career in advertising, Riccardo Ruini has gathered a profound experience in high profile international agencies such as Publicis, Grey Advertising, Pirella Gottsche, and Lowe Lintas. Riccardo Ruini then followed his work for the Fendi Group, as Art Director in the mid-­‐1990’s. Aside from restyling the Fendi logo, he revolutionized the brand’s corporate identity and packaging to its now-­‐iconic incarnation and art directed the memorable ad campaigns that signed the launch of the must have Baguette bag era. During this period Riccardo Ruini established his own boutique agency, Ruini Studio, dedicated to fashion, luxury, and cultural projects. His clients have included top luxury brands like Bulgari, Missoni, Fendi, Iceberg and institutions like Cinecitta or the City of Rome. Since 2006 Riccardo Ruini is also the creative director of Rem, an international Brand Advisory, Advertising, Digital and PR agency. During these years, Riccardo has worked with a prestigious roster of clientele in the fashion world as Gucci, Bulgari, Valentino, Vionnet, Elie Saab, Cerruti, Emilio Pucci, Loewe, Ferragamo. He has also worked extensively in the editorial world, collaborating as art director for such titles as GQ Style UK, Vogue Japan and Ten Magazine. The key to Riccardo Ruini's success is an intelligent, cultivated and contemporary approach to creativity. He has collaborated with numerous talented photographers as Mert Alas and Marcus Piggott, Inez van Lamsweerde and Vinoodh Matadin, Guido Mocafico, Peter Lindbergh, Mario Sorrenti, David Sims, Sølve Sundsbø, Tim Walker, David Bailey, Deborah Turbeville, Sarah Moon, Annie Leibovitz, Scheltens & Abbenes, as well as artists such as Lorca di Corcia. Riccardo Ruini's artistic collaborations expand further in the areas of film and music with visionary directors of the caliber of David Lynch, Frank Miller, Chris Cunningham and Nicolas Winding, and musicians like Roisin Murphy, Friendly Fires, Bat for Lashes, Massive Attack and Donna Summer. In 2015 his contemporary approach to creativity and his idea of fashion as art in expansion, will bring Riccardo Ruini to be part as curator of a new project: Uncontaminated – Oslo Fashion Art Festival-­‐ Uncontaminated celebrates the artists behind the new development, the hardworking talents who form a new frontier of fashion art in the current climate of digital media and confluent visual culture. Riccardo Ruini has been awarded numerous fashion, style and Film awards including in 2009, two Cannes Lion Gold, the most largest gathering of worldwide advertising professionals, digital innovators and marketers award. List of the awards: -­‐2016 Clio Fashion and Beauty Award-­‐Print-­‐Valentino SS16 -­‐2016 World Luxury Brand Award-­‐Fashion and Style-­‐Valentino SS16 -­‐2016 World Luxury Brand Award-­‐Fashion and Style-­‐ RockStud Spike-­‐Valentino -­‐2016 Key Award-­‐Beauty and Luxury-­‐Valentino SS16 “il Kilimangiaro” -­‐2015 World Luxury Brand Award-­‐Fashion and Style-­‐“The Lady Web Bag” Gucci -­‐2015 World Luxury Brand Award-­‐Fashion and Style-­‐Donna SS15 Valentino -­‐2015 ClioFashion and Beauty Award-­‐Print-­‐Valentino SS15 -­‐2015 Clio Fashion and Beauty Award-­‐Print-­‐Valentino Accessories Prefall2015 -­‐2014 Clio Image Award-­‐Prestige Print Campaign-­ Valentino Accessories -­‐2014 World Luxury Brand Award-­‐Fashion and Style-­‐Accessories Valentino -­‐ -­‐45° Key Award-­‐P&G Prestige Products-­‐ Gucci Guilty Black 60” -­‐41° Key Award-­‐Procter and Gamble-­‐ Flora by Gucci 60” -­‐42° Impact Key Award-­‐P&G Prestige Products-­‐Gucci Guilty 60” -­‐47° Key Award-­‐The Lady Web Bag-­‐ Gucci SS15 -­‐2013 Key Award-­‐Impact Key Award-­ Gucci Guilty -­‐2012 Creative Review Annual -­‐2010 Key Award Gold-­‐Gucci Guilty 60” -­‐2010 Key Award Gold-­‐Impact Key Award-­‐Gucci Guilty -­‐2009 Key Award Gold-­‐Flora by Gucci 60” -­‐2009 Cannes Lion Gold-­‐Best Music-­‐Flora by Gucci -­‐2009 Cannes Lion Gold-­‐ Award for the Best Cosmetics-­‐Flora by Gucci -­‐2009 EuroBest Silver Award