Film Craft: Direction & Cinematography
Diego de la Maza
EVP, Head of Production
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Diego de la Maza

LOS ANGELES, USA // Diego is an award-winning industry leader in creative production, currently the Head of Production at Deutsch. He drives innovation across broadcast, film, music, content, print, and experiential projects for iconic brands like Taco Bell, Walmart, Nintendo, and more. Diego also manages Steelhead, Deutsch’s 50,000 sq ft production company, leading global campaigns for brands such as Yonex, Interscope Records, and Drizly through cutting-edge, tech-driven production models.

An Emmy Award-winning producer with numerous accolades, including Grand Clios and a Cannes Lions Grand Prix, Diego is recognized for his leadership and influence in the industry. He sits on the executive peer group of the Television Academy and contributes to California’s Governor’s Office of Business and Economic DevelopmentGO-Biz).

Beyond his creative achievements, Diego is a dedicated advocate for DEI and sustainability, working to create more equitable opportunities in production. Previously, he was the Head of Film Production at R/GA, overseeing production across six U.S. offices, with additional experience producing at David&Goliath and Conill/Saatchi & Saatchi.

Outside of work, Diego is a huge film buff and his passions include travel, swimming, board games and spending time with his dog, Ducky.

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