BERLIN, GERMANY // Coming from a family of musicians, Florian Richter has been seriously engaged, since an early age, in the composition and production of music.

Florian has written many hits, supervised complex productions and successfully established many of his artists and projects in a highly competitive market. 

With published compositions, productions and re-mixes for national and international stars, including Jennifer Lopez, Mary J. Blige, N-Sync, Pet Shop Boys, Lutricia McNeal, Marianne Rosenberg, No Angels, Spike, Shola Ama and Diana King, Florian has been a constant presence in the pop charts. The recipient of numerous gold and platinum records, he was also nominated as “Producer of the Year” for the Echo awards in 2002.

As an expert in advertising music and cross-media music co-operations, Florian is the managing director of the brandnewmusic GmbH, an agency specializing in consulting and creation in the area of music & communication, since 2008. brandnewmusic successfully provided creative support and solutions for clients diverse as Mercedes, Vodafone, Coca-Cola, Red Bull, ASUS Computer, Beiersdorf, P&G etc.