LITITZ, USA // Chief Brand Officer, Jennifer Kurland (she/her), oversees brand strategy for TAIT, a trusted partner delivering world class, audience-centric experiences through technology enabled storytelling. In her role, Kurland focuses on shaping and maintaining the company’s robust and highly regarded brand identity. She ensures that the storytelling that supports TAIT’s own brand and team is as dynamic as what the company is known for delivering to partners.

As the first to hold the position of Chief Brand Officer at TAIT, Kurland leads all efforts related to brand, marketing, communications, hospitality and key strategic initiatives. She serves as the Executive Sponsor for the Queer Action Collective, TAIT’s LGBTQ+ Affinity Network, and is a member of the executive leadership team.

“TAIT is an exceptional company with exceptional partners and team. It is an honor to be driving the stewardship of our brand and brand’s alignment with our values, mission and identity.” says Kurland.

Kurland first joined TAIT’s leadership team following the company’s acquisition of productionglue. In 2021 Kurland transitioned from a client-focused role in Producing to take the helm of brand strategy for the global organization. Since then she has focused her attention on strengthening the ties between the brand and the team, recognizing the connection between strong customer experience and strong internal culture.

Kurland co-founded productionglue in 2006, the award-winning live event agency acquired in 2016, Kurland has been carefully crafting experiences for top 100 brands for over 25 years. She oversaw award-winning activations for clients including Nike, Glossier, Bloomberg, Time 100, Governors Ball Music Festival, and the Office of the Mayor of New York City, among many others. She began her career as an event producer in New York City. A graduate of the University of Delaware, Kurland has served as the Vice Chair on the board of The Friends of Governors Island and as trustee on the board of The Calhoun School.