NEW YORK, USA // Jennifer Matthews serves as the Vice President of Brand Strategy of FanDuel Group, responsible for leading the company’s brand stewardship and overseeing creative operations, creative strategy planning, product marketing, and social content strategy.

In her role at FanDuel, Jennifer spearheaded the company’s rebranding efforts creating a new brand identity that has been utilized in both marketing and throughout the FanDuel product. This identity is seen at every touch point a customer might have with FanDuel. Jennifer has also led the rollout and development of FanDuel’s first-ever Super Bowl campaign, the “Kick of Destiny.”

Jennifer joined FanDuel Group from PointsBet, where she was the Vice President of Brand Marketing. In this role, she oversaw content, communications, strategic partnerships, creative design, events/activations, and brand marketing functions, focusing on continually evolving the PointsBet brand as the company grew into new markets.

Before joining PointsBet, Jennifer was the Senior Director of Marketing for Monumental Sports Network, where she spearheaded all marketing, including subscription bundle marketing, email marketing, communications, media buying, creative execution, events, and grassroots activations. Notably, her work at Monumental Sports Network included the launch to an OTT platform in 2016.

Prior to Monumental Sports Network, Jennifer held marketing roles at Sports Illustrated, ESPN, and MSNBC. Jennifer was also part of the initial team that launched Hollywood director Robert Rodriguez’s English-language, Latino-focused cable network El Rey, a division of Univision.

Jennifer holds a B.S. in marketing management for Siena College and played Division I volleyball for the Saints.

Jennifer is a native New Yorker from Long Island where she currently resides.