Technique
Laura Florence
Executive Creative Director
Havas Health & You Brazil
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Laura Florence

SÃO PAULO, BRAZIL // 20+ years of experience, working on traditional and digital advertising at the Brazilian branches of worldwide agencies such as Havas, Wunderman, Isobar, McgarryBowen, Ogilvy, Publics and R/GA. Experience across digital channels as well as above the line. In depth understanding of digital marketing, technology, data-driven marketing, mobile, social, and general marketing trends.

Laura is also a feminist activist and the proud cofounder of MORE GRLS: www.moregrsl.com.br, a platform that focuses on increasing the number, value and visibility of creative women by providing tools and support to the industry. In a little over one year, it has already become the largest female creative community in Brazil with 4k users registers, 60 new user p/ moth.

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