NEW YORK, USA // Ricardo Marques has been championing the love for beer by growing some of the most iconic brands at Anheuser-Busch Inbev in Europe, Brazil, and for the past thirteen years in the US, serving as VP of Marketing for Michelob ULTRA since February 2020.
Under Ricardo’s leadership, Michelob ULTRA grew 41% over the last five years and became one of the most creative brands in the world. Last year, Michelob ULTRA was named as one of “The Most Innovative Brands of 2023” by Fast Company and in 2024 was recognized as the brand of the year at the Clio Awards, One Show, and ADC awards.
Pushing the boundaries of technology in service of great storytelling has been a consistent theme across some of the brand’s most iconic work. From “Michelob ULTRA Courtside” in partnership with Microsoft and the NBA, to the Emmy Award winners “McEnroe vs McEnroe” (2023) and “Dreamcaster” (2024), to most recently with “Lap of Legends” the world’s first real vs. virtual F1 race.
Throughout his career, Ricardo and his teams have been recognized with multiple accolades which, amongst others, include close to 60 Cannes Lions and back-to-back Clio Sports Brand of the Year (2021/22). Ricardo is also an honoree of the Forbes Top 50 Entrepreneurial CMO.
Ricardo has an unwavering belief in the power of creativity as a competitive advantage and driver of growth.