NEW YORK, USA // In advertising, Tim Hawkey is known as many things—creative innovator, raconteur, relentless optimist, and just plain relentless(to name a few). Andwhile no one person can be all things to all people, everyone  who knows Tim can agree on one thing—there’s no one quite like him. 

Co-leading AREA 23, An IPG Health Company since 2011, Tim’s commitment to innovationand ingenuity to transformpharmaceutical advertisinghasmade a mark on his agencies and the industry. AREA 23  has been recognized with the industry’s highest creative awards and honors including four Grands  Prix at Cannes Lions and “Healthcare Agency of the Year” at Cannes Lions in 2017, 2020/2021, 2022, 2023, and 2024. The agency was also recognized as the #1 most creative agency in the world on The  Drum’s 2023 World Creative Rankings – the first time a healthcare agency has secured the top spot  in the U.S. and global leaderboards. 

“Do what scares you,” Tim espouses to his creative teams. He believes that a great creative idea should  challenge the customer and clients alike, even if that means implementing a little shock and awe fromtime to time. “Ifthey don’tstop and notice you,then everything you’re doing is just a waste of time.” 

Before it all, Tim was an aspiring but failed scientist, putting in his time on the lab bench aiding in the preclinical  investigation of the genetic etiology of breast cancer (p53 and BRCA1) at New York’s Columbia-Presbyterian  Medical Center.