Direct, Engagement, Innovative & Public Relations
Todd Barberel
Head of Marketing, Brand and Commercial Development
New Zealand Rugby
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Todd Barberel

WELLINGTON, NEW ZEALAND // An experienced sports marketer and commercial manager, Todd leads the marketing of the World Champion All Blacks rugby team and other New Zealand Rugby teams and competitions while also overseeing the commercial development of its sponsorship, licensing and business development programmes.   With over 15 years’ sports industry experience, he has managed the All Blacks brand during a period where it has continued to grow to become the globally recognised sporting identity it is today.  A proud New Zealander, he has a wealth of experience working with an extensive array of global brands leveraging commercial partnerships and developing innovative and engaging campaigns achieving international recognition. 

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