McDonalds

Unbranded Menu

MAKATI

2023

Entrant Company: Leo Burnett Group Manila
Medium: Creative Effectiveness
Category: National
Entry Type: Product/Service

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Credits

Agency Network	Leo Burnett
Holding Company	Publicis Groupe
Production Company	Leo Burnett Group Manila, Makati
Advertiser Brand	McDonald's, Makati
Advertising Agency	Leo Burnett Group Manila, Makati
Entrant Company	Leo Burnett Group Manila, Makati
Chief Creative Officer, Creative Lead, Copywriter	Raoul Panes / Leo Burnett Group Manila
Head of Art, Creative DIrector, Art Director	Carl Urgino / Leo Burnett Group Manila
Head of Experience and Innovation	Rey Tiempo / Digitas
Head of Creative Excellence	Jason Williams / Publicis Groupe APAC MEA
EVP, Global Executive Creative Director	Adriano Matos / Leo Burnett
Associate Creative Director	Brian Lumanog / eo Burnett Group Manila
Senior Copywriter	Sofia Tawasil / Leo Burnett Group Manila
Creative Team Head	Chary Chu / Leo Burnett Group Manila
Creative Team Head	Paolo Roa / Leo Burnett Group Manila
Senior Art Director	Stephanie Tan / Leo Burnett Group Manila
Senior Copywriter	Chili Ramon / Leo Burnett Group Manila
Head of Account Management	Judy Medina / Leo Burnett Group Manila
Group Account Director	Earl Dorado / Leo Burnett Group Manila
Senior Account Executive	Sabrina Urbano / Leo Burnett Group Manila
Social Media Team Lead	Jarmaine Sotto / Leo Burnett group Manila
Social Media Manager	Earl John Diaz / Leo Burnett Group Manila
Social Media Specialist	Kathleen Ravelo / Leo Burnett Group Manila
Social Media Specialist	Bianca Lopez / Leo Burnett Group Manila
Senior Analyst	Hans Cabuyao / Leo Burnett Group Manila
Analyst	Gianne Nuguit / Leo Burnett Group Manila
Strategic Planner	Mikee Lagac / Leo Burnett Group Manila
Head of PR	Carol Battad / Leo Burnett Group Manila
PR Director for Corporate	Marco Sindiong / Leo Burnett Group Manila
PR Director for Influence	Lorenzo Manguiat / Leo Burnett Group Manila
Influencer Specialist	Joaquin Espiritu / Leo Burnett Group Manila
Media Relations Lead	Lendl Fabella / Leo Burnett Group Manila
Creative Public Relations Lead	Barbara Messer / Publicis Groupe
Producer	Ethel Javar / Leo Burnett Group Manila
Managing Director	Margot Torres / McDonald's
Chief Marketing Officer	Oliver Rabatan / McDonald's
Marketing Manager	Ashley Santillan / McDonald's
Brand Manager	NJ Caballar / McDonald's

This 2023 Clio Awards Bronze winning entry titled 'Unbranded Menu' was entered for McDonalds by Leo Burnett Group Manila, Makati. The advertising agency is part of the agency network: Leo Burnett and holding company: Publicis Groupe. The piece was submitted to the medium: Creative Effectiveness within the entry type: Product/Service and the category: National. It consists of 1 video and 2 images.