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McDonalds

Unbranded Menu

MAKATI
2023
2023
Entrant Company
Leo Burnett Group Manila
Medium
Creative Effectiveness
Category
National
Entry Type
Product/Service
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Items

Credits
Agency NetworkLeo Burnett
Holding CompanyPublicis Groupe
Production CompanyLeo Burnett Group Manila, Makati
Advertiser BrandMcDonald's, Makati
Advertising AgencyLeo Burnett Group Manila, Makati
Entrant CompanyLeo Burnett Group Manila, Makati
Chief Creative Officer, Creative Lead, CopywriterRaoul Panes / Leo Burnett Group Manila
Head of Art, Creative DIrector, Art DirectorCarl Urgino / Leo Burnett Group Manila
Head of Experience and InnovationRey Tiempo / Digitas
Head of Creative ExcellenceJason Williams / Publicis Groupe APAC MEA
EVP, Global Executive Creative DirectorAdriano Matos / Leo Burnett
Associate Creative DirectorBrian Lumanog / eo Burnett Group Manila
Senior CopywriterSofia Tawasil / Leo Burnett Group Manila
Creative Team HeadChary Chu / Leo Burnett Group Manila
Creative Team HeadPaolo Roa / Leo Burnett Group Manila
Senior Art DirectorStephanie Tan / Leo Burnett Group Manila
Senior CopywriterChili Ramon / Leo Burnett Group Manila
Head of Account ManagementJudy Medina / Leo Burnett Group Manila
Group Account DirectorEarl Dorado / Leo Burnett Group Manila
Senior Account ExecutiveSabrina Urbano / Leo Burnett Group Manila
Social Media Team LeadJarmaine Sotto / Leo Burnett group Manila
Social Media ManagerEarl John Diaz / Leo Burnett Group Manila
Social Media SpecialistKathleen Ravelo / Leo Burnett Group Manila
Social Media SpecialistBianca Lopez / Leo Burnett Group Manila
Senior AnalystHans Cabuyao / Leo Burnett Group Manila
AnalystGianne Nuguit / Leo Burnett Group Manila
Strategic PlannerMikee Lagac / Leo Burnett Group Manila
Head of PRCarol Battad / Leo Burnett Group Manila
PR Director for CorporateMarco Sindiong / Leo Burnett Group Manila
PR Director for InfluenceLorenzo Manguiat / Leo Burnett Group Manila
Influencer SpecialistJoaquin Espiritu / Leo Burnett Group Manila
Media Relations LeadLendl Fabella / Leo Burnett Group Manila
Creative Public Relations LeadBarbara Messer / Publicis Groupe
ProducerEthel Javar / Leo Burnett Group Manila
Managing DirectorMargot Torres / McDonald's
Chief Marketing OfficerOliver Rabatan / McDonald's
Marketing ManagerAshley Santillan / McDonald's
Brand ManagerNJ Caballar / McDonald's

This 2023 Clio Awards Bronze winning entry titled 'Unbranded Menu' was entered for McDonalds by Leo Burnett Group Manila, Makati. The advertising agency is part of the agency network: Leo Burnett and holding company: Publicis Groupe. The piece was submitted to the medium: Creative Effectiveness within the entry type: Product/Service and the category: National. It consists of 1 video and 2 images.

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