Nike+ FuelBand

2013

Medium: Digital/Mobile Technique
Category: User Experience
Entry Type: Technique

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Credits

Entrant Company	R/GA, New York
Producers	Alan Donnelly / R/GA
Producers	Mike Klimkewicz / R/GA
Producers	Avery Holden / R/GA
Interaction Design	Ayca Akin / R/GA
Interaction Design	Gaurabhe Mathure / R/GA
Quality Assurance	Brian Addison / R/GA
Quality Assurance	Karen Molye / R/GA
Quality Assurance	Leslie Chong / R/GA
Creative Director	Cesar Marchetti / R/GA
Technical Team Leads	Daniel Katz / R/GA
Technical Team Leads	Chris Thorwarth / R/GA
Technical Team Leads	Elad Katz / R/GA
Visual Design	Ellen Pai / R/GA
Visual Design	Noelle Newbold / R/GA
Visual Design	Melissa Frost / R/GA
VP Product Design	Ian Spalter / R/GA
VP Managing Director	Jennifer Allen / R/GA
Copywriter	Keith Byrne / R/GA
Copywriter	Evan Maranca / R/GA
Digital Studio	Kirill Yeretsky / R/GA
Digital Studio	Guy Helson / R/GA
Digital Studio	Can Misirlioglu / R/GA
Digital Studio	Mark Voelpel / R/GA
Sr. Software Engineers	Niall McCormack / R/GA
Sr. Software Engineers	Fernando Mazzon / R/GA
VP Technology/Strategy	Nick Coronges / R/GA
Executive Creative Director, Technology	Noel Billig / R/GA
Software Engineers	Pablo Bergez / R/GA
Software Engineers	Justin Blinder / R/GA
Art Director	Ray Sison / R/GA
Sr. Software Engineer/Solutions Architect	Robert Carlsen / R/GA
Sr. Technical Director	Sune Kaae / R/GA
Executive Creative Director, ID	Tara Greer / R/GA
Executive Creative Director, Visual	Wade Convay / R/GA

This 2013 Clio Awards Gold winning entry is titled 'Nike+ FuelBand' . The piece was submitted to the medium: Digital/Mobile Technique within the entry type: Technique and the category: User Experience. It consists of 1 video and 1 image.