McDonald's

Raise Your Arches

LONDON

2023

Entrant Company: Leo Burnett
Medium: Film Craft (Direction)
Category: Direction
Entry Type: Product/Service

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Credits

Agency Network	Publicis
Holding Company	Publicis Groupe
Production Company	Moxie Pictures, London
Advertiser Brand	McDonald's, London
Advertising Agency	Leo Burnett, London
Entrant Company	Leo Burnett, London
Media Agency	OMD, London
Post Production Company	Framestore, London
Audio Post Production Company	Sam Ashwell/750mph, London
Photography & Motion Production Company	Prodigious, London
Chief Creative Officer	Chaka Sobhani / Leo Burnett
Executive Creative Director	Mark Elwood / Leo Burnett
Creative Director	James Millers / Leo Burnett
Creative Director	Andrew Long / Leo Burnett
Senior Creative	Gareth Butters / Leo Burnett
Creative Director of Design	David Allen / Leo Burnett
Designer	Jakk Breedon / Leo Burnett
Head of Planning	Tom Sussman / Leo Burnett
Planning Director	Joe Beveridge / Leo Burnett
Senior Planner	Roxy Windisch / Leo Burnett
Head of Account Management	Sam Houlston / Leo Burnett
Business Director	Jay Perry / Leo Burnett
Account Director	Alice Pavey / Leo Burnett
Account Director	Alex Light / Leo Burnett
Account Manager	Carys Parry / Leo Burnett
Account Executive	Brittony Kelly / Leo Burnett
Head of Project Management	Jamie Teale / Leo Burnett
Head of McDonalds TV Production	Graeme Light / Leo Burnett

This 2023 Clio Awards Bronze winning entry titled 'Raise Your Arches' was entered for McDonald's by Leo Burnett, London. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. The piece was submitted to the medium: Film Craft (Direction) within the entry type: Product/Service and the category: Direction. It consists of 1 video and 1 image.