The Big Issue

Pay It Forward

LONDON

2019

Entrant Company: FCB Inferno
Medium: Innovation
Category: Medium Innovation
Entry Type: Product/Service

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Video

Items

Credits

Agency Network	FCB
Holding Company	Interpublic Group
Production Company	Archer's Mark, London
Advertiser Brand	The Big Issue, London
Advertising Agency	FCB Inferno, London
Entrant Company	FCB Inferno, London
Association	Monzo, London
Chief Creative Officer	Owen Lee / FCB Inferno
Worldwide Creative Partner	Fred Levron / FCB
Creative Director & Lead Art Director	Ben Edwards / FCB Inferno
Creative Director & Lead Copywriter	Guy Hobbs / FCB Inferno
Creative Director	Martin McAllister / FCB Inferno
Senior Art Director	Jessica Giles / FCB Inferno
Senior Copywriter	Austin Hamilton / FCB Inferno
Senior Creative Producer	Bridie Scriven / FCB Inferno
EMEA Director of Communications	CC Clark / FCB Inferno
Senior Strategist	Laura Pirkis / FCB Inferno
Senior Strategist	Lucie Newlan / FCB Inferno
Design Lead	Becci Salmon / FCB Inferno
Senior Artworker	Matt Johnson / FCB Inferno
Senior Account Director	Isabelle Soskice / FCB Inferno
Account Director	Gemma Corridan / FCB Inferno
Head of Film	Nikki Chapman / FCB Inferno
TV Producer	Hanna Davis / FCB Inferno
Photographer	Jack Margerison / Jack Margerison
Group Marketing & Communications Director	Lara McCullagh / The Big Issue
Director	Myles Desenburg / Archer's Mark
Producer	Kirsty Lane / Archer's Mark
Vulnerable Customer Specialist	Lewis Isaacs / Monzo
Engineer	Kunal Singhal / Monzo
Engineer	Paul Cuthbertson / Monzo

This 2019 Clio Awards Shortlisted entry titled 'Pay It Forward' was entered for The Big Issue by FCB Inferno, London. The advertising agency is part of the agency network: FCB and holding company: Interpublic Group. The piece was submitted to the medium: Innovation within the entry type: Product/Service and the category: Medium Innovation. It consists of 1 video and 1 image.