AIR FRANCE

THE UPGRADE CHALLENGE

2015

Medium: Out of Home
Category: Transit
Entry Type: Product/Service

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Video

Items

Credits

Entrant Company	FRED & FARID GROUP, PARIS
Agency Network	FRED & FARID SHANGHAI, SHANGHAI
Production Company	Hurrah!, SHANGHAI
Other	Mediasia Interactive, SHANGHAI
Other	BENZENE, -
Other	KillDeath, SHANGHAI
Chief Creative Officer	Fred & Farid / FRED & FARID SHANGHAI, SHANGHAI
Creative Director	Gregoire Chalopin / FRED & FARID SHANGHAI, SHANGHAI
Copywriter	Adrien Goris / FRED & FARID SHANGHAI, SHANGHAI
Copywriter	Jean-Baptiste Le Divelec / FRED & FARID SHANGHAI, SHANGHAI
Copywriter	Joseph Davies / FRED & FARID SHANGHAI, SHANGHAI
Art Director	Pierrick Jegou / FRED & FARID SHANGHAI, SHANGHAI
Art Director	Nicolas Liberman / FRED & FARID SHANGHAI, SHANGHAI
Art Director	Zhang Ying / FRED & FARID SHANGHAI, SHANGHAI
Art Director	Jihjan Lee / FRED & FARID SHANGHAI, SHANGHAI
Art Director	Anna Liu / FRED & FARID SHANGHAI, SHANGHAI
Account Executive	Guillaume Leroux / FRED & FARID SHANGHAI, SHANGHAI
Account Executive	Louise Battus / FRED & FARID SHANGHAI, SHANGHAI
Agency Producer	Louise Battus / FRED & FARID SHANGHAI, SHANGHAI
Digital producers	Benoit Petrus / FRED & FARID SHANGHAI, SHANGHAI
Digital producers	Boris Leconte / FRED & FARID SHANGHAI, SHANGHAI
Director	Giovanni Fantoni Modena / -, SHANGHAI
Producer	James Rotherham / -, SHANGHAI
Producer	Bellinda McCulloch / -, SHANGHAI
Game Developer	Nicolas Liatti / -, SHANGHAI
Post-producer	Yael Eligoulachvili / FRED & FARID SHANGHAI, SHANGHAI
Media	Julien Leveque / FRED & FARID SHANGHAI, SHANGHAI
Media	Lauren Godet / FRED & FARID SHANGHAI, SHANGHAI
Media	Liao Liang / FRED & FARID SHANGHAI, SHANGHAI
Media	Yan Zhang / FRED & FARID SHANGHAI, SHANGHAI

This 2015 Clio Awards Shortlisted entry titled 'THE UPGRADE CHALLENGE' was entered for AIR FRANCE. The piece was submitted to the medium: Out of Home within the entry type: Product/Service and the category: Transit. It consists of 1 video and 1 image.