Li-Ning

#CuppingMyCreed - Pleasure & Pain

Campaign: #CuppingMyCreed

SHANGHAI

2019

Entrant Company: Ogilvy Shanghai
Medium: Out of Home
Category: Billboard
Entry Type: Product/Service

View Fullscreen

Video

Items

Credits

Agency Network	Ogilvy & Mather
Holding Company	WPP Group
Production Company	Pafassion Lab, Shanghai
Advertiser Brand	Li-Ning, Beijing
Advertising Agency	Ogilvy Shanghai, Shanghai
Entrant Company	Ogilvy Shanghai, Shanghai
Production Company (additional)	Shanghai Red Horse Advertising and Media Co., Ltd., Shanghai
Media Placement	Kinetic Beijing, Beijing
Chief Creative Officer	Reed Collins / Ogilvy North Asia
Group Executive Creative Director	Thomas Zhu / Ogilvy Shanghai
Creative Director	Zoe Zhao / Ogilvy Shanghai
Creative Group Head	Nyah Sun / Ogilvy Shanghai
Senior Art Director	Frank Zhang / Ogilvy Shanghai
Senior Copywriter	Emily Liu / Ogilvy Shanghai
Senior Copywriter	Sony Chang / Ogilvy Shanghai
Typeface Designer	Hua Tian / Shanghai Polytechnic University
Art Director	Iwin Sun / Freelancer
President	Yong Yuan / Ogilvy Shanghai
Group Managing Director	Ella Chan / Ogilvy Shanghai
Associate Account Director	Nicole Yuan / Ogilvy Shanghai
TV Producer	Chris Lu / Ogilvy Shanghai
Director	Ning Zhou / Freelancer
Photographer	E Henry / Freelancer
Photographer	Deserts He / Freelancer
Retoucher	Junhao Liu / Pafassion Lab
Retoucher	Nanfei Wang / Pafassion Lab
Retoucher	Lulu Meng / Pafassion Lab
CG Artist	Biao Cao / Pafassion Lab
CG Artist	Sheng Xu / Pafassion Lab
Producer	Ruoyun Xu / Red Horse
Offline Editor	Yuxuan Du / Red Horse

This 2019 Clio Awards Bronze winning entry titled '#CuppingMyCreed - Pleasure & Pain' was entered for Li-Ning by Ogilvy Shanghai, Shanghai. The advertising agency is part of the agency network: Ogilvy & Mather and holding company: WPP Group. The piece was submitted to the medium: Out of Home within the entry type: Product/Service and the category: Billboard. It consists of 1 video and 1 image. This piece is part of a campaign called '#CuppingMyCreed' that consists of 5 elements.