Advertisement

Li-Ning

#CuppingMyCreed - Pleasure & Pain

Campaign: #CuppingMyCreed
SHANGHAI
2019
2019
Entrant Company
Ogilvy Shanghai
Medium
Out of Home
Category
Billboard
Entry Type
Product/Service
Thumbnail for #CuppingMyCreed - Pleasure & Pain
View Fullscreen

Items

Credits
Agency NetworkOgilvy & Mather
Holding CompanyWPP Group
Production CompanyPafassion Lab
Advertiser BrandLi-Ning
Advertising AgencyOgilvy Shanghai
Entrant CompanyOgilvy Shanghai
Production Company (additional)Shanghai Red Horse Advertising and Media Co., Ltd.
Media PlacementKinetic Beijing
Chief Creative OfficerReed Collins
Group Executive Creative DirectorThomas Zhu
Creative DirectorZoe Zhao
Creative Group HeadNyah Sun
Senior Art DirectorFrank Zhang
Senior CopywriterEmily Liu
Senior CopywriterSony Chang
Typeface DesignerHua Tian
Art DirectorIwin Sun
PresidentYong Yuan
Group Managing DirectorElla Chan
Associate Account DirectorNicole Yuan
TV ProducerChris Lu
DirectorNing Zhou
PhotographerE Henry
PhotographerDeserts He
RetoucherJunhao Liu
RetoucherNanfei Wang
RetoucherLulu Meng
CG ArtistBiao Cao
CG ArtistSheng Xu
ProducerRuoyun Xu
Offline EditorYuxuan Du

This 2019 Clio Awards Bronze winning entry titled '#CuppingMyCreed - Pleasure & Pain' was entered for Li-Ning by Ogilvy Shanghai, Shanghai, part of agency network: Ogilvy & Mather and holding company: WPP Group. The piece was submitted to the medium: Out of Home within the entry type: Product/Service and the category: Billboard. It consists of 1 video and 1 image. This piece is part of a campaign called '#CuppingMyCreed' that consists of 5 elements.

Advertisement
Advertisement