Penguin Random House

The Unburnable Book

TORONTO/MONTREAL/VANCOUVER

2023

Entrant Company: Rethink
Medium: Public Relations
Category: Use of Talent & Influencers
Entry Type: Product/Service

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Credits

Production Company	Asymetric, Toronto
Advertiser Brand	Penguin Random House, Toronto
Advertising Agency	Rethink, Toronto/Montreal/Vancouver
Entrant Company	Rethink, Toronto/Montreal/Vancouver
Post Production Company	Saints Editorial, Toronto
Visual Effects Company	Darling VFX, Toronto
Music/Sound Company	OSO Audio, Toronto
Printing & Props	Club Ink, Toronto
Printing & Fabrication	The Gas Company Inc., Toronto
Chief Creative Officer	Aaron Starkman / Rethink
Executive Creative Director	Mike Dubrick / Rethink
Chief Strategy Officer	Sean McDonald / Rethink
Creative Director	Robbie Percy / Rethink
Creative Director	Caroline Friesen / Rethink
Art Director	Caroline Friesen / Rethink
Copywriter	Robbie Percy / Rethink
Director of Broadcast Production	Steph Walker-Wells / Rethink
Producer	Alex Butt / Rethink
Head of Print Production	AJ Merrick / Rethink
Print Producer	Agnes Gilchrist / Rethink
Studio Director	Brad Kumar / Rethink
Studio Artist	Todd Bennett / Rethink
Director of Digital Content	Todd Harrison / Rethink
Digital Producer	Kyle Hicks / Rethink
Digital Designer	Dustin Gamble / Rethink
Developer	Steve Lam / Rethink
Director	Brooks Reynolds
Editor	Christopher Chang / Saints Editorial
Director of Photography	Kiel Milligan
Line Producer	Iseault McNamara / Asymetric
Online Editor	Alexa Salsberg / Darling VFX
Online Assistant	Russell Hanson / Darling VFX
Grading	Kassi Bellamy / Darling VFX
Audio Producer	Hannah Graham / OSO Audio
Creative Director / Engineer	Harry Knazan / OSO Audio
Creative Director / Engineer	Daenen Bramberger / OSO Audio
Director of Client Services	Marie Lunny / Rethink
Editorial Lead	Lianne George / Rethink
Executive Producer	Evan Landry / Asymetric
Executive Producer	Nick Burry / Asymetric
Executive Producer	Mackenzie Goodwin / Saints Editorial
Executive Producer	Emily McKay / Saints Editorial
Executive Producer	Morgan Campbell / Darling VFX
Pyrotechnics and VFX	Gustavo Franco
Printing & Props	Joe Scout / Club Ink
Printing & Fabrication	Doug Laxdal / The Gas Company Inc.
Printing & Fabrication	Jeremy Martin / The Gas Company Inc.
Publisher	Jared Bland / Penguin Random House

This 2023 Clio Awards Silver winning entry titled 'The Unburnable Book' was entered for Penguin Random House by Rethink, Toronto/Montreal/Vancouver. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Use of Talent & Influencers. It consists of 1 video and 2 images.