LOS ANGELES, USA // Hello, my name is Emily Reed, a.k.a. Lazer Champion. I’ve worked as a creative director and art director for over 18 years, building a diverse marketing background out of my experience with networks, agencies, and post-production houses — from both the client and agency perspectives. This experience has afforded me the opportunity to focus on branding, advertising, motion graphics, and VFX. Despite a non-traditional career path, my goals and ethos have remained constant: to learn, grow, and create totally badass work. I strive to lead by example and generate exceptional work across all mediums — broadcast, print, social, digital, experiential, and mobile.
I grew up playing “Name That Font,” a game my father (also a creative director) and I created while watching movies and television. I’d like to believe I give him a run for his money, but he still always wins. My fondest childhood memories are ones alongside him in his office, coloring on comps and studying his designs pica by pica.
TL;DR — It’s all about your crew. The most successful campaigns I have had the pleasure to work on have been brought to life by a cohesive, engaged team grounded in strategic thinking and possessed by the desire to craft exceptional creative work.