DETROIT, USA // Michele is the Global Chief Design Director at WPP’s GTB. We live in an increasingly experiential and visually driven world. Design, beyond aesthetics, has a more powerful role to play as a brand delivery mechanism. Designing differentiating brand experiences is now simply good business. Design has the power to make emotional connections and drive compelling change.
At GTB, Michele is the evangelist for the Ford brand and integrates Design into the process to deliver brand differentiation in ways that other channels cannot. Her leadership style and passion for gender diversity also makes her a strong female force, mentor and advocate within the agency and beyond.
Throughout her career she has had the pleasure of working on a variety of brands and has been recognized by the EFFIEs, CA, AIGA, GDUSA, TDC, DDF, The D Show and the Urban Green Council. She was named one of Graphic Design USA’s “People to Watch” in 2013 and is a frequent speaker and panelist at conferences such as SXSW Interactive, NewCo, the Detroit Design Festival and for organizations such as the AAF and AIGA.
Outside the office, she is an Arthritis Foundation board member and a contributing writer at SharpHeels.com. She has served on the AIGA Detroit Executive Board for consecutive terms. Her passion for Design is evident and only overshadowed by her passion to live life to its fullest. And being a mom to the coolest boy on the planet.