LOS ANGELES, USA // Jamie Stevens joined Sony Pictures Entertainment in June 2016 as Executive Vice President, Worldwide Consumer Products. In this role she oversees the global consumer products and licensing teams for both Sony Pictures' Motion Picture Group and Sony Pictures Television, leading efforts to expand and capitalize on product and licensing opportunities from the studio’s arsenal of intellectual property.
She has sourced and driven opportunities for Ghostbusters, Hotel Transylvania, Men in Black, Jumanji, Peter Rabbit, Charlie’s Angels, Zombieland 2, “Outlander,” “Breaking Bad,” “Better Call Saul,” “Cobra Kai,” “Shark Tank” and other global film and television brands.
Stevens has 30+ years of experience in consumer products licensing, retail marketing and development, partnership marketing and promotions, and has earned a reputation as one of the industry’s leading global executives in developing and executing strategic, creative, and profitable product and licensing programs.
Prior to joining Sony Pictures, Stevens served as EVP, Global Retail Marketing and Development at NBCUniversal, where she crafted the global campaigns for Despicable Me/Minions, which became a billion-dollar business with 600 licensees and over $100 million in licensing revenue.
Stevens has also served in positions at Disney, the National Football League, Hasbro and Reebok.