QUEBEC, CANADA // In 2004, Luc co-founded the Quebec City office of lg2. Since then, he has racked up countless national and international awards, including Cannes Lions, D&AD pencils, London Internationals awards, One Show pencils and Clios awards. As one of Canada’s most awarded creatives, Luc has also sat on numerous juries including Cannes, the One Show and the Clios.
His passion for creativity and storytelling began when he was just 4 years old when his father brought home a storyboard for a TV spot. That passion continued to grow at Cossette where Luc worked on Pharma accounts, General motors and Mc Donald’s.
Now Luc is leading an incredible bunch of talented persons to find solutions for the Quebec Health ministry, the Société de l'assurance automobile du Quebec, Krispy Kernels, Farnham Ale & Lager. and the Quebec dairy board. Over the last years, he has helped these brands to grow, as well as lg2, which is now the largest independent agency in Canada.
But more importantly, Luc continues to create the way he always has - with the heart of a 4-year-old.