LOS ANGELES, USA // Robert Gottlieb, FOX Sports’ Senior Vice President and Head of Marketing, has been promoted to Executive Vice President, Marketing, reporting to FOX Sports Co-Presidents and COOs Randy Freer and Eric Shanks. Gottlieb was named to his previous position this past February. In this new role, Gottlieb is responsible for all aspects of FOX Sports’ on-air, off-air and consumer marketing efforts including television, print, online, radio and outdoor creative for FOX Sports; FOX Sports 1 and FOX Sports 2, America’s new sports networks; FOX Deportes; and FOX Sports Digital assets.
As FOX Sports marketing head, Gottlieb’s primary objective is to shape the perception of the FOX Sports brand, and develop unique messaging in an effort to create an emotional connection with viewers and users in order to maximize audience and user potential. His group consists of the strategic planning, marketing services, consumer marketing, in-house and out-of-house creative divisions.
“We appointed Robert head of marketing with every confidence that he would maintain the high level of creative excellence that has been a FOX Sports trademark since 1994, elevating our linear and digital assets to new heights,” said Freer. “Clearly, he has exceeded our expectations. The marketing campaign for the launch of FOX Sports 1 Robert developed and implemented with his team over the last several months was nothing short of brilliant, helping establish a clear brand identity in a very crowded marketplace.”
Gottlieb was responsible for developing the long-lead, multi-platform marketing campaign that created exceptional consumer awareness of FOX Sports 1, which launched nationally on Aug.17. The ad campaign created tremendous “brand likability" and "intent to view" measurements leading up to launch. He also created an on-air look for FOX Sports 1's marketing that stamps the network as top-tier, unique, vibrant, fresh and fun.
“I’m very grateful that Eric and Randy have provided me the extraordinary opportunity to serve as FOX Sports’ head of marketing,” said Gottlieb. “Working on the launch of FOX Sports 1 was the creative challenge of a lifetime. I’m fortunate to be surrounded by a tremendously talented staff, who gave everything they had throughout the process. Months ago we set out to establish the brand position that FOX Sports 1 would be the network to make sports fun again, and I have no doubt that we achieved that goal.”
Prior to becoming head of marketing, Gottlieb was responsible for FOX Sports’ video marketing assets as well as the conception and production of campaigns, while also providing creative support to FOX Soccer, Fox Deportes, FUEL TV, SPEED and FOXSports.com. Gottlieb joined FOX Sports in 2004 as vice president, creative director of on-air promotions for FOX Sports and FSN.
The FOX Sports in-house creative group has been widely recognized for excellence by industry peers, having won several awards, including “Spot of the Year” at the 2010 Sports Media Marketing Awards, sweeps of the on-air categories at the Sports Emmy Awards in 2011 and 2009, and more than 90 PromaxBDA Awards since 2004, including the inaugural “Marketing Team of the Year” Gold in 2011.
A New York native, Gottlieb graduated with a B.F.A. in film from New York University’s Tisch School of the Arts. He serves on the board of PromaxBDA and is a founding member and awards committee chair for the Sports Media Marketing Awards.