Image of Fabrice Brovelli

Fabrice Brovelli
BETC VP - Founder of P.O.P

PARIS, FRANCE // Fabrice Brovelli started his career in the 80's by directing videos at the age of 20 for the Punk Underground music scene (La souris déglinguée - Parti de la Jeunesse, Causa Nostra - Warum Joe...). He then produced credits for MTV in the early 90s, as well as some clips of the Thugs (including the famous "Biking"). He starts his career in advertising at Young & Rubicam and Devarieux & Villaret as an editor, he quickly reaches the rank of TV Producer and will be chased by BETC to take the direction of the TV Prod department in 1998.

He produces internationally renowned commercials and collaborates with the greatest film and advertising directors, the first of which is "Les bébés nageurs" by EVIAN in 1998. Among the most famous campaigns of the BETC agency are Air France by Michel Gondry, Hollywood Chewing Gum by Tim Burton, Orange by Wong Kar Wai, BNP Paribas by Jean-Pierre Jeunet, L'Oréal by Olivier Dahan, Louis Vuitton by Romain Gavras, Oliver Stone for Orange and Harmony Korine for YSL.

He is at the origin of the EVIAN commercial "Voices" for which he produced the remix of "We will rock you" by the band Queen recorded with children's voices. He then produced a video "Waterboy" which later became an advertisement associated with the brand, whose character became the personification of EVIAN for a few years. The album of the remix of "We will rock you" will be sold to 2,3 million copies throughout the world and rewarded in more than 137 international festivals such as Cannes Lions, Clio, D&AD... A few years later, he orchestrates the world release of the new advertising campaign of EVIAN "Roller Babies" directed by Michael Gracey - director of "the Greatest Showman" and whose music will be produced by Dan The Automator - Gorillaz, Kasabian... This advertising campaign will enter the Guiness Book as the most viewed ad in the world on Youtube; he will shoot a multi award-winning documentary that will be broadcast in more than 62 countries.

He is also behind several LACOSTE campaigns, including "Crocodile Inside" which won the Grand Prix Film at the Cannes Lions 2020 International Festival, which rewards the best in advertising creativity worldwide. For the first time in 30 years, the best advertising film in the world is French and signed by BETC. Most of the commercials produced by Fabrice Brovelli have been awarded Grand Prix at international festivals. He has won more than 415 awards worldwide since his debut at BETC: Cannes Lions, Eurobest, Communication Arts, LIAA, Andy Awards, Clio, D&AD, Art Directors Club NY, One Show, Effie, Euro Effie, Epica, Cresta, ADC New York... He was also responsible for one of David Bowie's last appearances for Louis Vuitton in 2016.

He became Vice President of BETC and President and Founder of the General POP entity, and is now in charge of all the agency's production services. He is currently in charge of the worldwide launches of YSL Perfumes: Black Opium with Zoé Kravitz, Libre with Dua Lipa and Y with Lenny Kravitz.

An eternal talent scout, he has launched the careers of many names who have become luminaries in their field: Xavier Giannoli (French director, producer and screenwriter), Jonathan Glazer (English director of music videos, commercials and English feature films), Jonas Lindstroem (German director of music videos, commercials and feature films), Colin Tilley (American director of music videos cinematographer and commercials director), Kim Chapiron (French director and screenwriter), Anton Tammi (American director of music videos, commercials), Ricky Saiz (American director of music videos, commercials), We are from LA (French duo of creators and directors of music videos and commercials), Yoann Lemoine (Aka Woodkid singer-songwriter), etc...

In parallel to his activities in advertising, Fabrice keeps a foot in music. He worked as a music producer for Gérard Pires' film "Les chevaliers du ciel" but is also the editor of the world music group "Amadou & Mariam" on the album "Dimanche à Bamako" nominated for the Grammy Awards in 2007 and certified gold and platinum in Europe. He will also be co-publisher of the artists of the French Touch 2.0: YUKSEK, THE SHOES, ALB, Thylacine. He will also be the manager of The Shoes and Agoria that he will accompany for years. Fabrice is now the manager of the rock band "La Rosa". He is also signed as an artist under the name of "KCPK" at Pias Recordings where 5 EPs were released including the remix of "La Boheme" by Charles Aznavour.