LOS ANGELES, USA // Desmond Marzette is a Creative Advertising executive with two decades experience working with the biggest brands and entertainment figures in the industry and the Culture.
His academic and professional career has been driven by the study, translation, creation and commercial use of pop culture. He taught UC Berkeley's first ever course in Hip Hop Studies, while simultaneously studying African American Pop Culture Studies as an undergrad. After working as a music researcher and show producer at some of the most popular radio stations in the country, Desmond became a founding member of the Def Jam Mobile executive team in 2000.
Since then, Dez has been recruited by world-class agencies like Wieden + Kennedy and Creative Artist Agency where he collaborated with and lead creative teams on brands like Nike, Old Spice, Target, Coke, Beats by Dre, 2K Sports, Champs Sports, Foot Locker, Li-Ning, HBO, and many more. Dez is also very proud of the Strategic and Personal Brand planning he’s done for talent like Kobe Bryant, LeBron James, Dwyane Wade, Carmelo Anthony, and others.
As Executive Creative Director of Chiat/Day LA’s Sports and Lifestyle group, Dez is continuing his mission to create Positive (Branded) Pop Propaganda: pop culture content that ripples the zeitgeist, creates positive impact, and inspires audiences to be their best selves.