Image of Lucas Saicali

Lucas Saicali
Senior Copywriter
Grey São Paulo

SÃO PAULO, BRAZIL // I am a 30-year-old copywriter that is often mistaken for an account person.

Maybe the lack of beard and tattoos has something to do with that.

In the past 11 years, I got the opportunity to confuse some of the most talented people from FCB Brazil, Ogilvy Tokyo, Ogilvy New York, Energy BBDO, Wieden Kennedy Sao Paulo, and, nowadays, Grey Sao Paulo.

My account person's face also helped me to sell some of my most inspiring work as a copywriter for Volvo, Old Spice, ABInBev, Rexona (Degree), Coca Cola, Whirlpool, Nike, among others amazing clients.

And since the most renowned advertising awards don't get our pictures, they recognized some of this work with me on the credits as a copywriter, no questions asked.

Clio, Cannes Lions, D&AD, One Show, ANDY, LIA, El Ojo, Wave, Effie, Brazilian Creative Club, among others.

Looking forward to keep confusing even more people, from more places.