Image of Ha Lo Cheng

Ha Lo Cheng
Group Creative Director

HONG KONG, CHINA // Ha Lo, a Chinese name sounds like an English greeting, is a Hong Kong native with a passion for creativity.

Her journey in the advertising industry began with an achievement – she secured direct agency placement by emerging as the top student of Ad School. Since then, she has embarked on an exciting creative career.

Ha Lo started her professional path as a curious writer at Leo Burnett. There, she had the invaluable opportunity to immerse herself in the P&G ecosystem and collaborate with the leading local telecom brand. Her talent shone through when she was recognized with a gold award for her SPCA radio ad at the prestigious Kam Fan Awards, marking her first taste of creative glory.

Continuing her ascent, Ha Lo assumed a leadership role, spearheading a team dedicated to crafting captivating campaigns for the Hong Kong Tourism Board and creating joyful moments for McDonald's. This remarkable experience earned her the privilege of representing Hong Kong in the esteemed Cannes competition.

These transformative opportunities have shaped Ha into her current position as Group Creative Director at Publicis Hong Kong, where she soars to new heights alongside Cathay, a global airline brand that embodies the spirit of "Move Beyond." Ever-curious, Ha remains an astute observer, recognizing that human truth is the bedrock of all creative endeavors.