NEW YORK, USA // Martin works as Group Business Director at Arts & Letters, where he leads the NFL on ESPN and CFB on ESPN accounts. He helped to pitch and win the NFL on ESPN campaign “Ready For Football” and the ESPN brand campaign “There’s No Place Like Sports.” Since then, Martin has worked on almost every piece of the ESPN business, which has grown to include the NBA on ESPN, ESPNW, CFB on ESPN, and This Is SportsCenter.

He started his career representing TV production companies and on-air talent at Creative Artists Agency, learning skills he didn’t realize would be useful in the future – like building relationships to sell good creative. Wanting to make the jump into advertising, Martin did a Google search on what the best advertising school was and ended up 2,628.2 miles away from home, studying strategy at the VCU Brandcenter.