CHICAGO, USA // A proud St. Louis native, Jason LaFlore is an award-winning creative leader who champions creativity and representation throughout the industry. As an avid multi-sport athlete growing up, Jason learned early the importance of collaboration and he has put that same competitive and collaborative spirit into his work throughout his career on brands like Cadillac, Coca-Cola, Michelob ULTRA and the NFL to name a few.

This work ethic has led to numerous Cannes Lion, D&AD and One Show awards, multiple Super Bowl ads, being named to Adweek’s Creative 100 list, and topping D&AD’s list of creative directors worldwide in 2022. Yet, despite all the accolades, he has always understood the real work takes place behind the scenes. He feels the real work is in advocating for everyone to be in the room. Making sure different voices and perspectives are represented throughout every step of the creation process.