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MINNEAPOLIS, USA // Nikki Baker, together with her creative partner Leslie Shaffer, are Co-CCOs at Fallon. With a deliberate “no house style,” over the years Nikki and Leslie have overseen work from a wide range of clients including Arby’s, Mattress Firm, KeyBank, and ESPN, to name a few. Today, while Leslie focuses on Fallon, Nikki is the CCO of Publicis Groupe’s Walmart creative partnership, which includes overseeing creative work from a collective of five agencies, including Fallon. Prior to Fallon, Nikki and Leslie created a lot of memorable and award-winning work for a variety of clients including the “Transfarency” brand platform for Southwest Airlines, McDonald’s, Porsche, and ConAgra Foods. Along with Leslie, Nikki has been named to Adweek’s Top 50 Creatives and Business Insider’s 30 Most Creative Women in Advertising. Their work has been recognized by Cannes, Clio Awards, One Show, D&AD, and more. Nikki lives in Minneapolis with her dog Stanley.