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LOS ANGELES, USA // Born and raised in Shanghai, Jia spent her adolescence refining two unique skills: learning what makes a perfect soup dumpling and finding internet cafes outside her parents’ daily route where she could safely play Starcraft.

Over the last decade, Jia specialized in global tech, innovation, and gaming. She has led the development of multiple award-winning campaigns including Cannes Lions, D&AD, Effie Awards, Clio, and Webby Awards.

Before joining Riot, Jia was the VP of creative strategy at Activision Blizzard and helped oversee game launch campaigns and partnerships for franchises such as Call of Duty, Diablo, Overwatch, World of Warcraft, and Candy Crush.

At Riot Games, she’s focused on developing ecosystem strategy to deliver the best player experiences across games, esports and entertainment from products such as League of Legends and Arcane.