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LONDON, UK // Alison Eyles-Owen is head of H+K Strategies Global Marketing Communications Practice and believes that in a rapidly changing world of media noise and fragmentation, unlocking powerful human insights that shape distinctive and compelling brand narratives has never been more important to translate campaign ideas in to effective communications strategies. The ability to harness trends and deep sector knowledge with disruptive technologies, successfully connecting with the right influencers, creates conversations and impacts that deliver tangible business building results for our clients, including some of the world’s most famous consumer brands.

Alison is also H+K’s chief client officer for Procter and Gamble worldwide, responsible for a diverse brand portfolio, developing broad ranging communications practices; from helping to create P&G’s biggest ever global PR programme ‘Thank You Mom’ leveraging their Olympics sponsorship across 78 markets; pioneering P&G’s sustainability brand communications including the multi-award winning Ariel Turn To 30 initiative and P&G’s consumer education programme recognised by Clinton Global Initiative; to the ground breaking Pampers UNICEF campaign, one pack=one vaccine campaign to help eliminate neo-natal tetanus in developing markets. 

Alison also leads WPP’s S-Team, a group of experts from around the world experienced in developing brand strategy and award winning campaigns that leverage sustainability issues.  The team’s vision is to collaborate with and inspire clients in their sustainability journeys which help to accelerate meaningful change by connecting brands, stakeholders and consumers to the benefit of all.

Prior to her global role, Alison was an EMEA regional director and Head of H+K Strategies largest Marketing Communications practice based in London where she was responsible for a range of blue chip clients including Volvo Cars; Allied Bakeries; B&Q; npower; Automobile Association; Black & Decker; General Motors; St Ivel; Unilever Best Foods; Fujitsu ICL and Pepsi.