LONDON, UK // With over 15 years in the digital and sports marketing arena, Marissa has led and delivered global strategies, international campaigns, handled worldwide operations and worked as a product manager for a first-to-market digital sports television company.
Working for Bernie Ecclestone at Formula One Management in London, England until recently, Marissa pioneered F1’s first digital programme. In three years, she led and delivered a digital and social strategy for the organization that included a new website for the league with full AEM integration, the Official F1 app rebirth, an OTT membership platform called ‘Access’, the company's first cohesive social media strategy and implemented a new event ticketing sales platform on F1.com.
Prior to joining F1, Marissa was Director of Motorsport for FanVision - a handheld television manufacturer, providing sports spectators of top tier franchises with live video, audio and telemetry in over 20 countries. Joining the company at start-up phase, Marissa's role eventually grew to overseeing the international motorsports programs including F1, LeMans and NASCAR, while still having heavy input in the company’s NFL, PGA and European Tour businesses.
At FanVision, she was also involved in many of the rights holder license negotiations for the top tier sports associations listed, including Formula One.
Marissa started her career at various advertising agencies in Montreal, Canada, managing accounts, ad placements and websites for Club Med, Ferrari and a race track owned by Lawrence Stroll called Circuit Mont-Tremblant.
With her extensive digital and sports league experience, Marissa is now running her own digital strategy consultancy with clients in London, Europe, Canada and New York.