MTV Video Music Awards, Toyota

Toyota and MTV VMAs: First Televised Drive-In Performances

Campaign: Toyota and MTV VMAs: Celebrating the Universal Language of Music

NEW YORK

2021

Entrant Company: Velocity, ViacomCBS
Medium: Television/Streaming: Partnerships Branded Content Video
Entry Type: Television/Streaming

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Credits

Entrant Company	Velocity, ViacomCBS, New York
Advertiser	Toyota Motor North America, Plano
Agency	Conill Advertising, Los Angeles
Agency	Saatchi & Saatchi, Los Angeles
Agency	Zenith Media, New York
Production Company (additional)	Sibling Rivalry, New York
Post Production Company	Stuck in Motion, New York
Music Composition	Music Playground, New York
Integrated Marketing Activation - EVP	Chris Ficarra / Velocity, ViacomCBS
Integrated Marketing Activation - SVP	Matthew Newcomb / Velocity, ViacomCBS
Integrated Marketing Activation - VP	Erin Liabo / Velocity, ViacomCBS
Integrated Marketing Activation - Sr Director	Gabriel Carrillo / Velocity, ViacomCBS
Integrated Marketing Activation - Sr Manager	Alexis Yumol / Velocity, ViacomCBS
Integrated Marketing Activation - Coordinator	Dana Seiberg / Velocity, ViacomCBS
Creative & Production - SVP	Beth Trentacoste / Velocity, ViacomCBS
Creative Production - VP	Meg Sudlik / Velocity, ViacomCBS
VP, Creative Director	Jeff Feuerstein / Velocity, ViacomCBS
Sr Producer	Noorhayati Said / Velocity, ViacomCBS
Executive Producer	Shelby Ross / Sibling Rivalry
Head of Production	Julie Hill / Sibling Rivalry
Editor	Tommy Shull / Stuck in Motion
Post Creative Director	Deb Reichman / Stuck in Motion
National Marketing Communications Manager	Nancy Inouye / Toyota Motor North America
Digital Manager	Pamela Park / Toyota Motor North America
Sr. Media Planner	Lorenzo Harris / Toyota Motor North America
Associate Director of Branded Content	Ryan Gallacher / Conill Advertising
Media Director	Janet Waters / Saatchi & Saatchi
Associate Media Director	Jayson McKeon / Saatchi & Saatchi
Supervisor	Leah Rotti / Saatchi & Saatchi
Media Planner	Kelli Wong / Saatchi & Saatchi
VP, National Video Investment	Scott Walker / Zenith Media
Associate Director, National Video Investment	Fara Yackow / Zenith Media
Supervisor, National Video Investment	Jane Glickman / Zenith Media

This 2021 Clio Awards Bronze winning entry titled 'Toyota and MTV VMAs: First Televised Drive-In Performances' was entered for MTV Video Music Awards, Toyota by Velocity, ViacomCBS, New York. The piece was submitted to the medium: Television/Streaming: Partnerships Branded Content Video within the entry type: Television/Streaming. It consists of 1 video and 1 image. This piece is part of a campaign called 'Toyota and MTV VMAs: Celebrating the Universal Language of Music' that consists of 2 elements.