Lay's

Golden Grounds

2022

Entrant Company: TBWA\Chiat\Day NY
Medium: Fan Engagement
Category: Partnerships
Entry Type: Product/Service

View Fullscreen

Video

Items

Credits

Agency Network	Omnicom Media Group
Advertising Agency	TBWA\Chiat\Day NY, NY
Entrant Company	TBWA\Chiat\Day NY, NY
Coloring	Rare Medium, New York
Audio	Mr. Bronx, New York
Music/Sound Company	Human, New York
Production Company (additional)	Bindery, New York
Senior Vice President and Chief Marketing Officer	Rachel Ferdinando / Lay's
Vice President of Marketing	Stacy Taffet / Lay's
Head of Lay's Brand Marketing	Melissa Miranda / Lay's
Marketing Director	Ryan Condon / Lay's
Brand Manager	Kelsey Werner / Lay's
Brand Manager	Maggie Potente / Lay's
Production Specialist	Allie Mercurio / Direct Focus, Inc.
VP Brand Relations, Production Specialist	Neil Goldberg / Direct Focus, Inc.
Chief Creative Officer	Chris Beresford-Hill / TBWA\Chiat\Day NY
Chief Creative Officer	Amy Ferguson / TBWA\Chiat\Day NY
Executive Creative Director	Al Merry / TBWA\Chiat\Day NY
Executive Creative Director	Alex Taylor / TBWA\Chiat\Day NY
Creative Director	Jexy Holman / TBWA\Chiat\Day New York
Creative Director	Nuno Teixeira / TBWA\Chiat\Day New York
Associate Copywriter	Chris Chance / TBWA\Chiat\Day New York
Associate Art Director	Mike Gaines / TBWA\Chiat\Day New York
Director of Integrated Production	John Doris / TBWA\Chiat\Day New York
Associate Director, Production	Tina Lam / TBWA\Chiat\Day New York
Senior Integrated Producer	Steven Kreuch / TBWA\Chiat\Day New York
Senior Integrated Producer	Alise Bellina / TBWA\Chiat\Day New York
Integrated Producer	Sarah Haroldson / TBWA\Chiat\Day New York
Integrated Producer	Cary Luecke / TBWA\Chiat\Day New York
Director of Integrated Business Affairs	Thalia Tsouros / TBWA\Chiat\Day New York
Senior Business Affairs Manager	Anne-Camille Charpie / TBWA\Chiat\Day New York
President	Nancy Reyes / TBWA\Chiat\Day New York
Business Lead	Bruna Bechelli / TBWA\Chiat\Day New York
Business Director	Amy Krieg / TBWA\Chiat\Day New York
Business Director	Allie Lightcap / TBWA\Chiat\Day New York
Senior Business Manager	Deniz Mutlugil / TBWA\Chiat\Day New York
Business Manager	Gino Joasil / TBWA\Chiat\Day New York
Chief Strategy Officer	James Sowden / TBWA\Chiat\Day New York
Executive Strategy Director	John Gibson / TBWA\Chiat\Day New York
Executive Strategy Director	Matt Kuzelka / TBWA\Chiat\Day New York
Strategy Director	Katelyn Saks / TBWA\Chiat\Day New York
Strategist	Margaret Dick / TBWA\Chiat\Day New York
Executive Strategy Director, Social Branding	Anthony Hamelle / TBWA\Chiat\Day New York
Senior Director, Social Branding	Lesley Parks / TBWA\Chiat\Day New York
Strategist, Social Branding	Emily Larsen / TBWA\Chiat\Day New York
Operations Manager	Christina Curtis / TBWA\Chiat\Day New York
Associate Director, Communications	Asheden Hill / TBWA\Chiat\Day New York
Senior Designer	Nel Sparkman / TBWA\Chiat\Day New York
Senior Motion Designer	Seokmin Hong / TBWA\Chiat\Day New York
Designer	Alexandra Floresmeyer / TBWA\Chiat\Day New York
Senior Motion Designer	Vivian Lee / TBWA\Chiat\Day New York
Director	Eric Ryan Anderson / Bindery
Executive Producer	Andrea Theodore / Bindery
Executive Producer	Jason Haymond / Bindery
Director of Photography	Aaron Philips / Bindery
Executive Producer	Tricia Higgins / Redslash / TBWA
Post Producer	Pietra Cangialosi / Redslash / TBWA
Production Coordinator	Kaitlyn Dutchin / Redslash / TBWA
Editor	Epy Carrieri / Redslash / TBWA
Editor	Yvette Choy / Redslash / TBWA
Editor	Justin Leyba / Redslash / TBWA
Director	Steven Turco / Redslash / TBWA
1st AC	Stas Bilyavisky / Redslash / TBWA
3D Artist/Animator	Jason Oliver Goodman / Redslash / TBWA
Editor/Retoucher	Eric Bigman / Redslash / TBWA
Retoucher	Nice Shoes / Redslash / TBWA
Colorist	Mikey Rossiter / Rare Medium
Assistant Colorist	Stephanie Park / Rare Medium
Executive Producer	Heath Raymond / Rare Medium
Sound Designer	Eric Hoffman / Mr. Bronx
Producer	James Dean Wells / Human
Producer	Kenzo Perron / Human
Composer	Thomas Keery / Human
Composer	James Leibow / Human

This 2022 Clio Sports Bronze winning entry titled 'Golden Grounds' was entered for Lay's by TBWA\Chiat\Day NY, NY. The advertising agency is part of the agency network: Omnicom Media Group. The piece was submitted to the medium: Fan Engagement within the entry type: Product/Service and the category: Partnerships. It consists of 1 video and 1 image.