Newer Medium

Listed below are the new mediums for this season. For more information on these mediums, please visit the Mediums page.

• Gameday Fan Experience (renamed from Gameday/In-Game Experience) – Entries in this medium occur during a live sporting event and enhance the experience of fans in attendance. These can be recurring, one-time, or anything in between.

New Categories

Listed below are the new categories for this season. For more information on these categories, please visit the Mediums page.

Within the Branded Entertainment/Content Medium:

• Film (Scripted)
• Film (Unscripted)

Within the Design Medium:

• Broadcast Graphics
• Out of Home
• Published/Printed Media
• Social Media/Digital Graphics
• Trophy/Statue

Within the Experience/Activation Medium:

• Guerrilla

Within the Fan Engagement Medium:

• Branded Entertainment/Content
• Use of Athlete/Talent/Influencer

Within the Gameday Fan Experience Medium:

• Comprehensive Game Presentation
• Comprehensive Show Open
• Specialty Apparel/Merchandise
• Specialty Jersey/Uniform

Within the Out of Home Medium:

• Digital

Within the Partnerships & Sponsorships Medium:

• Media x Team/League

Within the Public Relations Medium:

• We’ve added categories to this medium, which previously had no categories.

Within the Social Media Medium:

• Real-Time Response
• Single-Platform
• Social Post
• Social Video
• Use of Athlete/Talent/Influencer
• User-Generated Content