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Clio Resources

Learn More About Our Award Programs and How to Enter


Branded Entertainment/Content

Entries in this medium utilize a fusion of advertising and entertainment and/or editorial content as a way to communicate a brand's message or values to its target audience.

See previous award winners in this medium here.

 

Categories

  • Athlete Storytelling – Entries in this category include all types of video advertising that focuses specifically on telling a story through an athlete.
  • Audio – Entries in this category are for audio content that includes, but is not limited to: radio, podcasts, and downloadable and streaming content.
  • Digital/Mobile – Entries in this category are for digital media that includes, but is not limited to: websites, social media, and applications.
  • Diversity in Storytelling – Entries in this category include all types of video advertising that focuses specifically on telling a story through a diverse voice.
  • Experience/Activation – Entries in this category include a themed activity, event, display, exhibit, live or virtual experience.
  • Film – Entries in this category include all types of video advertising. This includes, but is not limited to: commercials, long and short form films.
  • Games – Entries in this category are for interactive games. This includes, but is not limited to: console, mobile, and web-based games.
  • Partnerships & Sponsorships – Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations.
  • Social Media - Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.
  • User-Generated Content – Entries in this category include content that has been posted by fans or other users on online platforms including social media.
  • Other – Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees

April 23 - June 7: $650

June 8- July 19: $775

July 20 - September 6: $850

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Caseboard (1)
  • Case Study Video (1)
  • Execution Video (up to 10)
  • Audio (1)
  • PDF (1)
  • URL (up to 10)

 

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.

 

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