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The Judging Process

Each year, Clio appoints top creatives and marketers from around the world to serve on our distinct juries. Clio selects individuals whose own creative work epitomizes the best of their respective fields, ensuring that each juror has an in-depth understanding of the industry’s evolving marketplace.

The Clio judging process is known for its diplomatic approach to recognizing creative excellence. All jurors have an equal say in decisions, and the majority vote rules.  Judging criteria across all programs is creativity.

Some of the questions jurors are asked to think about include:

  • Is this work creative? Original? Inspiring?
  • Is this work brave? Bold? Innovative?

Juries will review all of the entries submitted within their assigned medium types.  They participate in preliminary rounds of judging individually followed by a final round of judging to determine the awards given to each piece – Gold, Silver, Bronze, Shortlist. 

During the judging process there is no minimum or maximum number of statues that need to be awarded.  The jury reserves the right to award as many or as few entries as they see fit in a particular medium or category. This ensures that the work is not judged against each other, but simply by it's own merit.


Jurors that have submitted work into a medium they are judging abstain from voting on that work in all judging rounds. 

Grand Clio

The Grand Clio is Clio’s highest honor. The Grand Clio is similar to “Best in Show” but it’s more than just that.  It represents work that is considered head and shoulders above all other entries in a particular medium for that year.

Nominating a Juror

To recommend a juror, please submit a nomination here.