Entries in this specialty medium are for work that uses creativity to highlight and/or address environmental health issues such as air/water pollution, deforestation, climate change and/or sustainability efforts. Entries include, but are not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Integrated, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.

There are no Advertiser Categories for this specialty medium. All brands and organizations are welcome to submit their work.

Entry Fees

Oct 28th – Jan 10th: $875

Jan 11th – Feb 21st: $1,000

Feb 22nd – Mar 28th: $1,150

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this specialty medium are for work that uses creativity to address issues of health inequity driven by socioeconomic status, education level, age, sex, disability, geographic location, race, sexual orientation, ethnicity or any other social, economic and/or environmental factor. This includes, but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Integrated, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.

There are no Advertiser Categories for this specialty medium. All brands and organizations are welcome to submit their work.

Entry Fees

Oct 28th – Jan 10th: $875

Jan 11th – Feb 21st: $1,000

Feb 22nd – Mar 28th: $1,150

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this specialty medium are for work that uses creativity to implicitly or explicitly highlight and/or address mental health issues. This includes, but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Integrated, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.

There are no Advertiser Categories for this specialty medium. All brands and organizations are welcome to submit their work.

Entry Fees

Oct 28th – Jan 10th: $875

Jan 11th – Feb 21st: $1,000

Feb 22nd – Mar 28th: $1,150

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include all types of creative audio content.

See previous award winners here

Categories

• Radio – Entries in this category are for broadcast or internet radio advertising.
• Sonic Branding – Entries in this category are for the strategic use of sounds to create a unique brand identity. This includes but is not limited to jingles, voice and narration, music, etc.
• Streaming/Downloadable Content – Entries in this category are for creative audio content downloaded, streamed online or from a mobile device and is directly related to the promotion of a product or service. This includes podcasts and songs.
• Use of Technology – Entries in this category are for the use of technology as a creative tool in audio executions. This includes but is not limited to the use of apps or mobile/web technology, software development, artificial intelligence, wearable and interactive technology, etc.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Audio(1)

Optional Media

• Case Study Video (1)
• Case Board (1)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of audio content.

Note: Audio craft within film executions, should be submitted into Film Craft.

See previous award winners here

Categories

• Casting/Performance – Entries in this category are for the selection of a voice performer for a particular role that is integral to the advancement of the audio clip.
• Copywriting – Entries in this category are for the writing of promotional text included in an audio recording.
• Music – Entries in this category may include an original composition, a licensed recording or an adapted/altered version of an existing recording.
• Sound Design – Entries in this category are for the process of specifying, acquiring, manipulating or generating audio elements. This includes but is not limited to sound effects, recordings, etc.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Audio(1)

Optional Media

• Case Study Video (1)
• Case Board (1)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium use forms of entertainment and/or content as a way to communicate a brand’s message or values to its target audience.

See previous award winners here

Categories

• Audio – Entries in this category include all types of creative audio content.
  • Media Note: 1 Execution Audio required for the Audio category.
• Digital/Mobile– Entries in this category are for digital media that includes, but is not limited to: websites, applications, and emerging technology.
• Diversity in Storytelling – Entries in this category include all types of branded entertainment & content that focus specifically on telling a story through a diverse voice.
• Experience/Activation– Entries in this category connect a brand and its target audience through an experience. *Note: games should be submitted into the dedicated Games category.
• Film – Scripted– Entries in this category are for scripted videos and films. This includes, but is not limited to: feature films, documentaries, short form, series, television, and streaming content.
  • Media Note: 1 Execution Video required for the Film – Scripted category.
• Film – Unscripted– Entries in this category are for unscripted videos and films. This includes, but is not limited to: feature films, documentaries, short form, series, television, and streaming content.
  • Media  Note: 1 Execution Video required for the Film – Unscripted category.
• Games – Entries in this category are for interactive games (the creation of or modification of an existing game). This includes, but is not limited to: console, mobile, and web-based games.
• Music– Entries in this category are for music, songs and music videos.
• New Realities– Entries in this category utilize technology created to immerse the user by allowing them to interact with 3D worlds. This includes, but is not limited to AR, VR, XR, MR, and the Metaverse.
• Published & Printed Materials – Entries in this category are for published print media that includes, but is not limited to: newspapers, magazines, and books.
  • Media Note: 1 Execution Image required for the Published & Printed Materials category.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers.
• Other– Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20) – For all categories except Audio, Film – Scripted, Film – Unscripted, Published & Printed Materials where Supporting Images are Optional

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for work that uses creativity to change business operations, products, services, or customer experiences to transform a business.

See previous award winners here

Categories
There are no categories in this medium.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video(10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium focus on work that produced measurable results and used a creative approach to achieve a brand’s purpose. This includes, but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Integrated, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.

See previous award winners here

Categories

• Local/Regional– Entries in this category are for work that has been executed across one specific region or market.
• National– Entries in this category are for work that has been executed across a single country or nation.
• Global– Entries in this category are for work that has been executed globally.
• Other– Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video(10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for fresh and unexpected insights that inform the creative ideas behind advertising campaigns and communications efforts. Entries will need to demonstrate a strong understanding of the brand, target audience as well as cultural context, and how these factors in combination with the strategic insights contributed to a compelling creative idea.

See previous award winners here

Categories

• There are no categories in this medium.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video(10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative executions driven by specific data/insights. This includes but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Integrated, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.

See previous award winners here

Categories

• Real-Time – Entries in this category use data in a timely manner to implement or adapt a creative execution.
• Storytelling – Entries in this category use data to inform a creative narrative.
• Targeting / Personalization – Entries in this category use data to identify and craft a message directed toward a specific audience.
• Visualization – Entries in this category are for work specifically dedicated to visualizing data.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video(10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for “media-inspired” or “media first” ideas, where the work highlights media as the creative idea itself. This includes traditional – Audio, Digital/Mobile, Film, Out of Home, Print and Social Media – as well as non-traditional media channels.

Categories

• There are no categories in this medium.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel and create brand recognition.

See previous award winners here

Categories

• Brand Identity: New – Entries in this category include a comprehensive set of graphical elements, colors & logos that communicate a new company’s identity.
• Brand Identity: Refresh – Entries in this category include a comprehensive set of graphical elements, colors & logos that communicate an existing company’s identity.
  • Media Note: 1 image of previous brand identity is strongly recommended.
• Digital/Mobile – Entries in this category are for the graphical design of apps, e-commerce, landing pages, microsites, newsletters, online platforms, websites and other digital/mobile creative content.
• Direct – Entries in this category are specific to the one-to-one communication between a brand and its target audience.
• Editorial – Entries in this category include the acquiring or preparing of material for publication. This includes, but is not limited to magazines, journals, and newsletters.
• Event/Activation Design – Entries in this category are for the graphical and/or physical design of an event or activation.
• Human Centered Design -Entries in this category are for work co-created or collaboratively designed with the intended users – including a wide spectrum of people with disabilities, various ethnicities, genders, and religions as well as intersectionality – to ensure accessibility and inclusivity. This can include but is not limited to: digital/mobile, product design, printed materials or spatial design executions.
• Integrated Campaign Design – Entries in this category are for the graphical design (colors, graphical elements, typography, etc.) of a specific advertising campaign.
• Logo – Entries in this category are for the graphical design of a product, brand or company logo.
• Packaging – Entries in this category are for the graphical and/or physical design of product packaging.
• Posters – Entries in this category are for the graphical and/or physical design of posters.
  • Media Note: 1 Execution Image required for the Posters category.
• Printed Materials – Entries in this category are for the graphical and/or physical design of annual reports, brochures, calendars, catalogs, cover art, daily press, self-promotion, and special publications.
• Product Design – Entries in this category focus on the craft and creation of new products. This includes commercial and promotional products. *Note: entries may include early-stage prototype products.
• Spatial Design – Entries in this category are for the physical design of interior and/or exterior spaces. This includes but is not limited to healthcare offices, hospitals, clinics, and wellness venues.
• Sustainability – Entries in this category are for design executions that utilize a sustainable effort in the creation or result of the execution. This can include but is not limited to: packaging, product design, printed materials or spatial design executions.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20) – For all categories except Posters.

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Supporting Image (20)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of design work.

See previous award winners here

Categories

• Animation – Entries in this category include the technique of manipulating images, figures and/or text frame by frame. This includes, but is not limited to stop motion, motion graphics, 2D animation, and 3D animation.
• Art Direction – Entries in this category are for the overall design, visual direction, and stylistic components of a project.
• Image Creation – Entries in this category are for the original and creative use of visuals for design. This includes, but is not limited to illustrations, graphics, and digital image executions.
• Photography – Entries in this category are for the original and creative use of photography.
• Production Design – Entries in this category are for the physical production technique, including but not limited to custom materials, paper quality and other physical design techniques.
• Typography – Entries in this category are for design/arrangement of type in order to make a language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning.
• Writing For Design – Entries in this category are for the copywriting that is integral to a piece of design.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Supporting Image (20)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.

See previous award winners here

Categories

• Apps – Entries in this category are for apps whose primary purpose is to promote a particular product or service.
• Artificial Intelligence – Entries in this category are for various applications of artificial intelligence, including language processing, image recognition, virtual assistants and recommendation engines.
• Banners & Rich Media Advertising – Entries in this category include various over-the-page units such as floating ads, page take-overs, pre-roll ads and tearbacks as well as more traditional banner ads.
• E-Commerce – Entries in this category are for innovative uses of e-commerce platforms and connected digital features.
• Emerging Technology – Entries in this category are for innovative uses of technology that extend the ability for a brand or organization to reach and interact with its target audience in new ways.
• Games – Entries in this category include interactive games that are developed to promote a particular product or service and typically are not for sale.
• Microsite  – Entries in this category are for additional links or webpages provided through its parent site that adds value to a specific product or service.
• New Realities – Entries in this category utilize technology created to immerse the user by allowing them to interact with 3D worlds. This includes, but is not limited to AR, VR, XR, MR, and the Metaverse.
• Point of Care – Entries in this category are for creative executions for point-of-care platforms including but not limited to e-prescribing, telehealth or electronic health record platforms.
• Sales Aid – Entries in this category are for digital sales aids used for the education of a company, brand or product.
• Use of Platform/Native Integration – Entries in this category are for the creative use of existing integral features of digital devices. This includes, but is not limited to cameras, microphones, touchscreens, bluetooth, mobile sensors, and GPS.
• Wearables – Entries in this category are for new digital wearables or technology features on existing wearables, that track and aid a healthy lifestyle.
• Website – Entries in this category are for the collection of related web pages with the purpose of advertising a specific product or service.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475 (single) | $725 (campaign)

Jan 11th – Feb 21st: $600 (single) | $900 (campaign)

Feb 22nd – Mar 28th: $750 (single) | $1,125 (campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of digital content.

See previous award winners here

Categories

• Art Direction – Entries in this category are for the overall design, visual direction, and stylistic components of a digital, mobile, or social media execution.
• Copywriting – Entries in this category are for the writing of promotional text included in a digital, mobile, or social media execution.
• Graphic Design – Entries in this category are for the art or skill of combining text and pictures in advertisements or marketing.
• Music/Sound Design – Entries in this category are for the skill of specifying, acquiring, manipulating or generating audio elements.
• User Experience (UX) – Entries in this category are for the experience, effectiveness, utility, ease of use, and efficiency of the execution.
• User Interface (UI) – Entries in this category are for the aesthetic, styling and visual experience of the execution.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475 (single) | $725 (campaign)

Jan 11th – Feb 21st: $600 (single) | $900 (campaign)

Feb 22nd – Mar 28th: $750 (single) | $1,125 (campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.

See previous award winners in this medium here: Consumer Brand Health Initiative | Health Awareness & Advocacy | Health Institutions & Services | Lifestyle, Wellness & Over-the-Counter | Pharmaceutical

Categories

• Audio – Entries in this category include all types of creative audio content.
  • Media Note: 1 Execution Audio required for the Audio category.
• Digital/Mobile – Entries in this category include any direct digital/mobile execution that is connected to a user or gives the user the ability to interact through technology. This includes, but is not limited to: apps, in-app advertising, banners & rich media, e-mail, in-stream advertising, and microsites/websites.
• Experience/Activation – Entries in this category connect a brand and its target audience through an experience.
• Film – Entries in this category are for all video used for the purpose of direct. This includes, but is not limited to: television, cinema, online, mobile, outdoor, in-store, or point-of-purchase advertising.
  • Media Note: 1 Execution Video required for the Film category.
• Games – Entries in this category are for the use of gaming and games to target a specific audience. This includes but is not limited to interactive games, gaming consoles, online gaming and mobile games.
• Out of Home – Entries in this category are for the execution of direct out of home advertising. This includes, but is not limited to: ambient, billboard, poster, and mixed campaigns.
• Print – Entries in this category are for direct printed materials. This includes, but is not limited to: calendars, catalogs, brochures, dimensional mail, flat mail and magazine & newspaper print advertising.
  • Media Note: 1 Execution Image required for the Print category.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that generate a direct social response.
• Use of Product – Entries in this category utilize a physical item with the purpose of delivering a direct message that is delivered via mail, messenger, handouts, etc.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475 (single) | $725 (campaign)

Jan 11th – Feb 21st: $600 (single) | $900 (campaign)

Feb 22nd – Mar 28th: $750 (single) | $1,125 (campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video(10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium connect a brand and its target audience through an experience, including but not limited to live and virtual experiences.

See previous award winners here

Categories

• Audio– Entries in this category include all types of creative audio experiences.
  • Media Note: 1 Execution Audio required for the Audio category.
• Digital/Mobile & Social Media– Entries in this category are for any digital media that is used to provide an experience and/or gives the user the ability to interact through technology including social media platforms.
• Events – Entries in this category include a themed activity, activation, occasion, display, or exhibit to promote a product and/or service.
• Games – Entries in this category include interactive games that are developed to promote a particular product or service by connecting with the user through the game experience.
• Guerrilla– Entries in this category are for unique, engaging and thought-provoking concepts/stunts that promote buzz and typically include unconventional means of advertising.
• Immersive / New Realities– Entries in this category create an environment which surrounds a user or audience with a multi-sensory experience. This includes but is not limited to AR, VR, XR, MR and the Metaverse.
• Special Build– Entries in this category are for temporary installations meant to be seen or experienced for a short period of time.
• Use of Talent & Influencers– Entries in this category are for the creative use of talent or influencers to engage with a specific audience.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include all moving image advertising. This includes, but is not limited to: commercial television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.

See previous award winners here

Categories*

• 30 seconds and under – Entries in this category are thirty [30] seconds and under.
• 31 seconds to 60 seconds – Entries in this category are between thirty one [31] seconds and sixty [60] seconds.
• 61 seconds to Five minutes – Entries in this category are between sixty-one [61] seconds and five [5] minutes.
• Five minutes and over – Entries in this category are five [5] minutes and over.

*Categories in this medium are mutually exclusive. The same advertisement cannot be submitted into more than one of the above categories. However, different versions of an advertisement can be submitted to the different categories.

Entry Fees

Oct 28th – Jan 10th: $475 (single) | $725 (campaign)

Jan 11th – Feb 21st: $600 (single) | $900 (campaign)

Feb 22nd – Mar 28th: $750 (single) | $1,125 (campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Supporting Document (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of film content.

See previous award winners here

Categories

• Animation – Entries in this category include the technique of manipulating images, figures and/or text frame by frame. This includes, but is not limited to stop motion, motion graphics, 2D animation, and 3D animation.
• Casting/Performance– Entries in this category are for the casting of film advertising and scripted performances, where the acting of a particular performer is integral in the advancement of the film content piece.
• Cinematography – Entries in this category are for the art, process, or job of filming motion–picture photography.
• Copywriting – Entries in this category are for the writing of copy including scriptwriting.
• Direction – Entries in this category are for the completed vision of the director and the work’s ability to exhibit creativity and innovation.
• Editing – Entries in this category are for use of the art, technique, and practice of assembling shots into a coherent sequence.
• Music – Entries in this category may include an original composition, a licensed recording or an adapted/altered version of an existing recording.
• Production Design –Entries in this category are for the overall aesthetic of the production design. This includes, but is not limited to set design, art direction, location build, props, lighting, and styling.
• Sound Design – Entries in this category are for the process of specifying, acquiring, manipulating or generating audio elements included in video or motion graphics. They may include music as part of the sound design.
• Visual Effects – Entries in this category are for the processes by which imagery is created and/or manipulated outside the context of a live action shot.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475 (single) | $725 (campaign)

Jan 11th – Feb 21st: $600 (single) | $900 (campaign)

Feb 22nd – Mar 28th: $750 (single) | $1,125 (campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Supporting Document (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include work that utilizes advertising and marketing in a new, unique, or especially creative manner. This includes traditional advertising channels as well as the development of innovative new products.

See previous award winners here

Categories

• Digital Product Innovation – Entries in this category are for innovative new digital products. This includes, but is not limited to: websites and applications, software as a service, artificial intelligence, and augmented/virtual reality. *Early-Stage Prototype work should be submitted into the dedicated Early-Stage Prototype Innovation category.
• Early-Stage Prototype Innovation – Entries in this category are for innovative early-stage prototypes undergoing clinical trials, small market testing and/or FDA approval. Entries must still be demonstrable at a presentation stage (i.e. fully functional); concepts alone are not eligible.
• Medium Innovation – Entries in this category utilize a medium* in a new, unique, or especially creative manner. *This includes, but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Out of Home, Partnerships & Collaborations, Print, Public Relations and Social Media.
• Physical Product Innovation – Entries in this category are for innovative new physical products. This includes, but is not limited to: electronic devices, furniture, fashion, accessories, equipment, food or supplements. *Early-Stage Prototype work should be submitted into the dedicated Early-Stage Prototype Innovation category.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium consist of a minimum of three advertisements utilizing three different media types* in a strategic and integrated manner to drive success of the creative idea.

*Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media.

Categories
There are no categories in this medium.

Entry Fees

Oct 28th – Jan 10th: $875

Jan 11th – Feb 21st: $1,000

Feb 22nd – Mar 28th: $1,150

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium consist of advertising that reaches the consumer while they are outside of the home.

See previous award winners here

Categories

• Ambient – Entries in this category include tactical placements of advertising in unusual and unexpected places often with unconventional methods.
• Billboard – Entries in this category are large static outdoor executions, usually along roadways, on rooftops or on the sides of tall buildings.
• Digital– Entries in this category include all single outdoor digital executions used to convey a message. This includes but is not limited to digital billboards, motion posters, transit displays and LED displays.
• Interactive/Experiential – Entries in this category are for outdoor executions that require either consumer interaction or engagement.
• Poster – Entries in this category are for single outdoor or indoor executions typically designed to be attached to a wall or other vertical surfaces, and are made for public spaces.
• Takeover – Entries in this category are for multiple out of home executions that takeover a single location and function as a single piece.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475 (single) | $725 (campaign)

Jan 11th – Feb 21st: $600 (single) | $900 (campaign)

Feb 22nd – Mar 28th: $750 (single) | $1,125 (campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting Image (20)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include creative executions, resulting from the joint efforts of two or more brands, individuals (including influencers and/or talent) and/or organizations.

See previous award winners here

Categories
There are no categories in this medium.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include work appearing in newspapers, magazines and similar press.

Note: Printed collateral, books and other collections of published materials should be submitted into Branded Entertainment & Content within the Published & Printed Materials category.

See previous award winners here

Categories
There are no categories in this medium.

Entry Fees

Oct 28th – Jan 10th: $475 (single) | $725 (campaign)

Jan 11th – Feb 21st: $600 (single) | $900 (campaign)

Feb 22nd – Mar 28th: $750 (single) | $1,125 (campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Supporting Document (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of Print and Out of Home content.

Categories

• Art Direction – Entries in this category are for the overall design, visual direction, and stylistic components of a project.
• Copywriting – Entries in this category are for the writing of copy.
• Illustration / Graphic – Entries in this category are for visual elements presented as a drawing, animation, painting, computer graphic or other work of art.
• Photography – Entries in this category are for the lighting, color, camera choices and editing of photographs.
• Production Design– Entries in this category are for the physical production technique, including but not limited to custom ink, paper quality and other printing techniques.
• Typography – Entries in this category are for arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475 (single) | $725 (campaign)

Jan 11th – Feb 21st: $600 (single) | $900 (campaign)

Feb 22nd – Mar 28th: $750 (single) | $1,125 (campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Supporting Image (20)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include marketing efforts and brand communications that impact brand or organization perception, awareness and/or garner media coverage.

See previous award winners here

Categories

• Brand Development – Entries in this category focus on the creation of a specific identity for a product, it’s positioning in the marketplace and what it means to its target audience.
• Cause Related – Entries in this category focus on creating awareness for a cause.
• Corporate Image –Entries in this category deal with the generally accepted image of what a company stands for and how it is perceived by the public.
• Event / Activation – Entries in this category promote an event or stunt specifically designed to deliver a message, introduce a new product or create interest in a topic, product or service.
• Launch / Relaunch – Entries in this category are to launch or relaunch a product or service to its target audience.
• Public Affairs & Policy – Entries in this category are for communications on matters of politics and public policy.
• Real Time Response – Entries in this category are about the process by which an organization deals with a major event or current public issue within a timely manner.
• Use of Talent / Influencers – Entries in this category use talent or influencers to increase engagement and drive brand awareness to reach a specific audience.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Execution Audio (5)
• Supporting Document (1)
• URL (10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

See previous award winners here

Categories

• Multi-Platform – Entries in this category are for multiple social executions that utilize multiple social media platforms including but not limited to: Facebook, Instagram, X, YouTube, Snapchat, LinkedIn, Pinterest, TikTok and Twitch.
• Single Platform – Entries in this category are for multiple social executions that utilize a single social media platform including but not limited to: Facebook, Instagram, X, YouTube, Snapchat, LinkedIn, Pinterest, TikTok and Twitch.
• Social Post – Entries in this category include single posts created for a social media platform. *Note: This does not include social videos.
  • Media Note: 1 Execution Image required for the Social Post category.
• Social Video – Entries in this category are for a single video created for gaining or engaging an audience through social sharing. This includes livestream videos.
  • Media Note: 1 Execution Video required for the Social Video category.
• Use of Talent/Influencers – Entries in this category use talent or influencers to increase engagement and drive brand awareness to reach a specific audience.
• User Generated Content – Entries in this category are for social activity designed to encourage an audience to contribute/collaborate with a brand initiative or campaign.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Oct 28th – Jan 10th: $475

Jan 11th – Feb 21st: $600

Feb 22nd – Mar 28th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Supporting Image (up to 20)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Image (20)
• Execution Video (10)
• Supporting Document (1)
• URL (up to 10)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for conceptual work completed by students enrolled (full or part-time) in a recognized advertising or marketing trade school program or an accredited college or university. Entries are often ideas driven by a creative brief or course assignment.

See previous award winners here

Entry Types

• • Health & Wellness – Health & Wellness entries are for creative marketing executions and campaigns that advertise or market non-prescription brands, products or services that facilitate an individual’s health and/or wellness, or for creative marketing executions and campaigns for brands, products or services that are not directly related to the health industry, but that have integrated a health initiative into their marketing, advertising and/or brand communications.
  • Pharmaceutical – Pharmaceutical entries are for creative marketing executions and campaigns for brands or products related to prescription and/or regulated medicinal drugs or tools and their preparation, use or sale.

Categories

• Audio – Entries in this category include all types of creative audio content.
• Branded Entertainment & Content – Entries in this category use forms of entertainment and/or content as a way to communicate a brand’s message or values to its target audience.
• Craft – Entries in this category include the technique and craft/skills used in the execution of Audio, Film, Digital/Mobile & Social Media, & Print and Out of Home content.
• Creative Use of Data – Entries in this category are for creative executions driven by specific data/insights. This includes but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Out of Home, Print, and Social Media executions.
• Creative Use of Media – Entries in this category are for “media-inspired” or “media first” ideas, where the work highlights media as the creative idea itself. This includes traditional –  Audio, Digital/Mobile, Film, Out of Home, Print and Social Media – as well as non-traditional media channels.
• Design – Entries in this category are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel and create brand recognition. 
• Digital/Mobile & Social Media – Entries in this category are for any digital media that is connected to a user and/or gives the user the ability to interact through technology, including  work that utilizes social platforms to deliver content and/or messaging to consumers that can be shared with their social network.
• Direct – Entries in this category are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.
• Experience/Activation – Entries in this category connect a brand and its target audience through an experience, including but not limited to live and virtual experiences.
• Film – Entries in this category include all moving image advertising. This includes, but is not limited to: commercial television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
• Print & Out of Home – Entries in this category include work appearing in newspapers, magazines and similar press or advertising that reaches the consumer while they are outside of the home.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• • • Cover Image (1)
    • Supporting Image (up to 20)

Optional Media

• • • Case Board (1)
    • Case Study Video (1)
    • Execution Image (20)
    • Execution Video (1)
    • Execution Audio (5)
    • Supporting Document (1)
    • URL (10)

For details on the specific media requirements please see the Media Requirements section.