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Clio Resources

Learn More About Our Award Programs and How to Enter

Clio Health 2023:

Advertiser Categories & Mediums

Advertiser Categories:

Consumer Brand Health Initiative: Physical Health | Mental Health | Environmental Health | General Health

Health Awareness & Advocacy: Health Condition | Environmental | Public Health & Safety | Health Equity | Animal Health

Lifestyle, Wellness & Over-the-Counter: Mental Health | Fitness | Nutrition | Sexual Health | Non-prescription Medications | Animal Health | Products & Devices

Pharmaceutical: Direct-to-Consumer: Branded | Direct-to-Consumer: Unbranded | Direct-to-Professionals: Branded | Direct-to-Professionals: Unbranded | Corporate Communications | Veterinary

Health Institutions & Services


Mediums


Student Mediums

 

Advertiser Categories:

Advertiser Categories represent sectors of the health industry. On the entry form, select the advertiser category that best aligns with the brand, service, or organization being advertised or marketed in your submission.

 

Consumer Brand Health Initiative: Consumer Brand Health Initiative entries are for creative marketing executions and campaigns for brands, products or services that are not directly related to the health industry, but that have integrated a health initiative into their marketing, advertising and/or brand communications.

Physical Health – entries for consumer brand health initiatives that promote, improve or support physical health, safety and wellbeing.

Mental Health – entries for consumer brand health initiatives that promote, improve or support mental health and wellbeing.

Environment Health – entries for consumer brand health initiatives that promote, improve or support environmental health.

General Health – entries for consumer brand health initiatives that promote, improve or support human or animal health that do not fit within the Physical, Mental or Environmental Health Advertiser Types.

 

Health Awareness & Advocacy: Health Awareness & Advocacy entries are for creative marketing executions and campaigns for nonprofits, foundations or educational organizations focused on health awareness, education and/or advocacy. Entries may include partnerships between a health nonprofit, foundation or educational organization with another brand, organization or individual.

Health Condition – entries for general health condition nonprofits, foundations or educational organizations.

Health Equity – entries for health equity nonprofits, foundations or educational organizations.

Animal Health – entries for animal health nonprofits, foundations or educational organizations.

Environmental – entries for environmental nonprofits, foundations or educational organizations

Public Health & Safety – entries for public health & safety nonprofits, foundations or educational organizations. This includes gun violence, domestic & sexual violence, road safety, public policy and workplace safety organizations and efforts.

 

Health Institutions & Services: Health Institutions & Services entries are for creative marketing executions and campaigns for hospitals & health systems, clinics, insurance, doctor/dentist office & telehealth services, pharmacies and educational institutions. Entries may also include health agency corporate communications and self-promotion work.

*There are no advertiser types within Health Institutions & Services

 

Lifestyle, Wellness & Over-the-Counter: Lifestyle, Wellness & Over-the-Counter entries are for creative marketing executions and campaigns for products/services that promote an individual’s health and wellbeing, as well as health products typically available in a pharmacy that do not require a physician’s prescription.

Mental Health – entries for services and/or products that promote, improve or support mental health and wellbeing.

Fitness – entries for services and/or products that promote, improve or support physical fitness and wellbeing.

Nutrition – entries for services and/or products that promote, improve or support nutritional health. This includes vitamins and nutraceuticals.

Sexual Health – entries for services and/or products that promote, improve or support sexual health. This includes reproductive health.

Products & Devices – entries for the promotion of products, devices and diagnostics including but not limited to wearable tech and personal devices, contact lenses, prescription glasses, hygiene products, first aid kit items, drug free pain relief, hearing aids, thermometers or other related health products that a consumer can purchase without a prescription.

Non-Prescription Medications – entries for the promotion of medicinal products typically available in a pharmacy including OTC medicines, ointments and applications.

Animal Health – entries for services and/or products that promote, improve or support animal health and wellbeing.

 

Pharmaceutical: Pharmaceutical entries are for creative marketing executions and campaigns for brands, products and services related to prescription and/or regulated medicinal drugs or tools and their preparation, use or sale. Entries submitted have gone through at least one official regulatory review.

Direct-to-Consumer: Branded – entries for services and/or products marketed directly to consumers that include the specific product and/or service name.

Direct-to-Consumer: Unbranded – entries for services and/or products marketed directly to consumers that do not include the product and/or service name.

Direct-to-Professionals: Branded – entries for services and/or products marketed directly to Health Care Providers that include the specific product and/or service name.

Direct-to-Professionals: Unbranded – entries for services and/or products marketed directly to Health Care Providers that do not include the product and/or service name.

Corporate Communications– entries for corporate branding and/or communications, including corporate image campaigns.

Veterinary– entries for products and/or services for animal diagnosis, prescription or treatment.

 

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