About Clio

Mission Statement

Clio exists to honor creativity in every form.  We celebrate work that moves consumers, makes icons of brands and defines a global industry.

About Clio

The Clio Awards is the esteemed international awards competition for the creative business.

Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent -- across advertising, sports, fashion, music, entertainment, and health care -- that push boundaries and establish new precedent.

The Clios judging process is known for its democratic approach to recognizing creative excellence. Fewer than 20% of submissions, within a media type, survive the first two rounds, from which juries re-evaluate the work to determine Gold, Silver and Bronze statues along with the Shortlist. 

Less than 5% of all entries receive a statue, and less than 1% receive the coveted Gold Clio.

Each jury also has the option of awarding the highest honor, the Grand Clio, to one truly exceptional piece of work in each media type from the chosen Gold statue winners.