Brand Resource Center

This resource page provides and outlines the various logos and assets of The Clios. When using The Clios brand assets and content (including Muse by Clios and Ads of the World logos), please only use as shown on and downloaded from this Brand Resource Center. For any other asset requests, or questions about The Clios as a brand, please contact us.

Logos

All logos must be used as provided and cannot be altered in any way. When placing the logo on an image, color, or pattern, it is essential that there is enough contrast between the logo and the background. The logo may be displays in black or white to ensure sufficient contrast. The logo cannot be skewed or altered in any way. The globe mark and work mark of a logo lockup should not be represented in different colors or styles, and should not be displayed or used separately.

Horizontal Lockups

The horizontal lockup is the standard version of the logo. Wherever possible, this is the logo that should be used.

Stacked Lockups

The stacked lockup is an alternative to the standard horizontal version of the logo. Use this version when there is insufficient space or when the horizontal logo will not work well.

Clear Space Guidelines

The minimum clear space around each logo's perimeter has been established to ensure logo visibility and impact. Maintaining the clear space area between the logo and other graphic elements such as type, images, other logos, etc. ensures that the logo always appears unobstructed and distinctly separate from any other graphic elements. For Clio logos, the clear space is half of the total height of the globe element in each lockup.

Clearspace guideline image
Clearspace guideline image
Clearspace guideline image
Clearspace guideline image
Clearspace guideline image
Clearspace guideline image

Clios Statues

The statue is an iconic part of the overall brand of The Clios. It provides a strong visual link across various materials and communications in addition to our logos. The statue must be used as provided and cannot be altered in any way. When placing the statue on an image, color or pattern, it is essential that there is enough contrast between the statue and the background. The vector statue can be black or reversed white to ensure enough contrast. The statue should not be altered, skewed, or manually reproduced in any way.

Vector Statues - Clear Space Guidelines

The clear space for Clio Vector Statues is proportional to one statue base width. This has been established to maintain clear space zone between the vector statue and other graphic elements such as type, images, other logos, etc.

Clearspace guideline image
Clearspace guideline image

Winner Badges

The badges must be used as provided, may only be associated with work that has actually won a Clio, and cannot be altered in any way. When placing the badge on an image, color or pattern, it is essential that there is enough contrast between the badge and the background. Badge colors may NOT be altered in any way. The badge shape should not be altered, skewed, or manually reproduced in any way.

Typography

Part of keeping a strong brand identity is consistent typographic styling. The fonts should remain consistent across digital and print. Typography should be styled within the brand color palette. Headlines are always title case and typography is left aligned in content heavy cases.

The Clios and Muse by Clios

For The Clios and Muse by Clios, the brand fonts are Volkhov and Karla. Headlines use Volkhov and subheads, tags, and body copy use Karla.

Aa

Volkhov

Bold

Regular

Aa

Karla

Bold

Regular

Ads of the World

For Ads of the World, the brand fonts are Playfair Display and Open Sans. Headlines use Playfair Display, and tags and body copy use Open Sans.

Aa

Playfair Display

Bold

Regular

Aa

Open Sans

Bold

Semibold

Regular

Do's and Don'ts

  • The Clios logos and statues, as well as the Ads of the World and Muse by Clios logos, should not be altered, skewed, or manually reproduced in any way.
  • The Clios logos and statues, as well as the Ads of the World and Muse by Clios logos, can be used with imagery, however please use discretion when placing the logo or statues over images with multiple subjects or complicated graphical elements. Whenever possible the logo should go over an area of the image where there is negative space.