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Fan Engagement

Entries in this medium are for creative executions that communicate and engage with a sports fan, entire fan base, or community with the goal of creating a deeper connection, increasing ticket sales, or driving fan loyalty.

See previous award winners in this medium here.



  • Design – Entries in this category are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.
  • Digital/Mobile – Entries in this category are for any digital media that is used to provide an experience and/or gives the user the ability to interact through technology.
  • Experience/Activation – Entries in this category connect a brand and its target audience through an in-person or virtual experience, event, or activation.
  • Film – Entries in this category include all types of video advertising. This includes, but is not limited to, commercials.
  • Partnerships & Sponsorships – Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations.
  • Social Good – Entries in this category focus on creating awareness for a cause.
  • Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.
  • Other – Entries in this category are for work that is not defined by any of the available categories.


Entry Fees

April 23- June 7: $450

June 8 - July 19: $575

July 20 - September 6: $650

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is not eligible for campaign entries.


Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Caseboard (1)
  • Case Study Video (1)
  • Execution Video (10)
  • Audio (1)
  • PDF (1)
  • URL (up to 10)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.