Clio Resources

Experience/Activation

Entries in this medium connect a brand and its target audience through an in-person or virtual experience, event, or activation.

See previous award winners in this medium here.

Categories

• Digital/Mobile – Entries in this category are for any digital media that is used to provide an experience and/or gives the user the ability to interact through technology.
• Events/Activation – Entries in this category include a themed activity, activation, occasion, display, or exhibit to promote a product, cause, or brand.
• Immersive/New Realities – Entries in this category create an environment which surrounds a user or audience with a multi-sensory experience. This includes, but is not limited to, physical, AR, VR, XR, MR, the Metaverse, and other tech-enabled experiences, etc.
• Partnerships & Sponsorships - Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.
• Use of Athletes, Talent, & Influencers - Entries in this category use athletes, talent, or influencers to connect a brand and its target audience through an experience or activation.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

April 23 - June 7: $450

June 8 - July 19: $575

July 20 - September 6: $650

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Caseboard (1)
• Case Study Video (1)
• Execution Video (10)
• Audio (1)
• PDF (1)
• URL (up to 10)

For details on the specific media requirements please see the Media Requirements section.