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Entries in this medium connect a brand and its target audience through an in-person or virtual experience, event, or activation.

See previous award winners in this medium here.



  • Digital/Mobile – Entries in this category are for any digital media that is used to provide an experience and/or gives the user the ability to interact through technology.
  • Events/Activation – Entries in this category include a themed activity, activation, occasion, display, or exhibit to promote a product, cause, or brand.
  • Immersive/New Realities – Entries in this category create an environment which surrounds a user or audience with a multi-sensory experience. This includes, but is not limited to, physical, AR, VR, XR, MR, the Metaverse, and other tech-enabled experiences, etc.
  • Partnerships & Sponsorships - Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations.
  • Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.
  • Use of Athletes, Talent, & Influencers - Entries in this category use athletes, talent, or influencers to connect a brand and its target audience through an experience or activation.
  • Other – Entries in this category are for work that is not defined by any of the available categories.


Entry Fees

April 23 - June 7: $450

June 8 - July 19: $575

July 20 - September 6: $650

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is not eligible for campaign entries.


Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Caseboard (1)
  • Case Study Video (1)
  • Execution Video (10)
  • Audio (1)
  • PDF (1)
  • URL (up to 10)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.