NEW YORK, USA // Seth Farbman is the Chief Marketing Officer for Spotify, the world’s largest music streaming service. He has overall responsibility for the Spotify brand, the customer experience, and all marketing and external communications worldwide, across more than 50 countries and with a customer base of more than 75 million.
Before Spotify, he was the CMO for Gap, driving a turnaround that increased the company’s share price almost three fold. Seth was the co-founder and president of OgilvyEarth; led marketing teams at several U.S. wireless carriers, now Verizon Wireless and AT&T Wireless. Seth started his career as a journalist.
Seth was named Forbes’ ten most influential CMOs in the world and the top 50 Most Creative People by Creativity.
In addition to being a music fan, Seth is mildly obsessed with classic cars and trucks. He lives in NYC with his wife and ten-year-old son.