NEW YORK, USA // Alex Joffe is Head of Partnerships for Governors Ball Music Festival & Senior Sponsorship Director at C3 Presents. With 20+ years of experience across the live music industry, his expertise rests at the intersection of live music, creative storytelling, and experiential marketing. Joffe joined Founders Entertainment in 2013, the independent promotion company behind New York City’s famed Gov Ball, and built the brand & media partnerships department from the ground up, striking multi-faceted deals with Anheuser-Busch, Coca-Cola, Samsung, Citibank, NBA, MLB, and more. As Founders joined Live Nation years later, and ultimately merged with C3 Presents, Joffe has maintained his post leading the brand partnership strategy for Gov Ball, as well as the Soundside Music Festival in Connecticut, and supports new business development across a national portfolio of the country’s top music festivals. He collaborates with a wide range of global blue-chip brand and media clients, forging partnerships that produce enhancements to the fan experience at his festivals, while driving innovation behind how the brands show up and stand out, and how they uniquely amplify both their on-the-ground experience and digital messaging, effectively reaching hundreds of thousands of fans IRL and millions tuning in around the globe.
Joffe’s core areas of oversight include experiential programming, branded content, collaborative merchandise capsules, digital media, customer acquisition, broadcasting, and hospitality. With the massive rise of attention to live experiences and the ways brands distinctively reach their audiences, Joffe’s activations have been recognized by Adweek, Ad Age, Billboard, Rolling Stone, Insider, Glossy, Forbes, Event Marketer, and more.
Prior to joining the music festival world, Joffe was a talent agent at ICM (now CAA), programming concerts and special appearances for a diverse client roster across the contemporary music and comedy genres.
Joffe is a graduate of the University of Maryland and currently lives in New York with his wife and two daughters.