HAMBURG, GERMANY // After her master degree in mass communication, Bettina Dorn started her music career at Sire Records in New York City. Since 2000, she has been working for Warner Music Germany, with one of her last roles being Marketing Director, being responsible for domestic and international marketing strategies and campaigns for artists such as Red Hot Chili Peppers, James Blunt, Michael Bublé, R.E.M. or Bruno Mars, before setting up the new Warner Music Central Europe Brand Partnership division in 2012. The department functions as a service provider for the brand and advertising world, with its main focus within the areas of brand cooperation, testimonial, product placement, corporate gig/toursponsoring and music licensing. Former clients and cooperation partners have been Toyota, Snipes, Siemens, Coca-Cola, Mercedes Benz, Samsonite, Vodafone, Deutsche Telekom, Corona and many more.