SHENZHEN, CHINA // Bohong Deng, the founder of Shenzhen Dans Digital Technology Co., Ltd in China.

Since the foundation of Dans Digital in 2003, he has directed more than 100 advertising works. The awards he was granted for his works include: Best Film-3D Simulation at IMAGINA Awards 2009; Award for the best animated commercial or logo at AniFest 2010;Silver Award in the Category Craft & Imagery at Epica Awards 2012; Screening Works at SIGGRAPH 2013; 2014 The Best Digital Company in ASIA PACIFIC of CICLOPE Festival.

Bohong Deng follows a free path of life. He switched to the advertising and VFX industry at the age of 30, before which, he had no relation to art and visual effects as an MBA. “I am always inquisitive and have the desire to create and innovate, so I often do some things totally unrelated to my major.” He entered the CG industry in 2003 and was appraised as “3DS MAX MASTER” by AUTODESK for his influence in 2009. In the 12 years since he entered the industry, he won 66 awards with his works in the various advertising competitions, including 12 gold awards.

In addition, Bohong Deng has initiated the technique of expression of growth animation, which has become the milestone in the field of architectural growth animation and has become one of the major techniques of expression in the industry. He was the first to apply the traditional Chinese realistic paintings style in 3D animation.